A social media manager is responsible for developing, implementing, and managing a company's social media strategy to increase brand awareness, engagement, and ultimately, drive business results. This includes creating engaging content, managing social media campaigns, analyzing performance, and staying up-to-date on the latest trends.
Key Responsibilities:
Strategy and Planning:
Developing and executing social media strategies aligned with overall marketing goals. This includes creating content calendars, planning campaigns, and setting key performance indicators (KPIs).
Content Creation and Curation:
Producing a variety of content formats (text, images, videos, etc.) that resonates with the target audience and aligns with brand messaging.
Community Management:
Interacting with followers, responding to comments and messages, and fostering a positive online community.
Campaign Management:
Planning and executing social media campaigns, including paid advertising, to reach specific objectives.
Performance Analysis:
Tracking and analyzing social media metrics to assess the effectiveness of campaigns and identify areas for improvement.
Staying Up-to-Date:
Keeping abreast of the latest social media trends, tools, and best practices.
Skills and Qualifications:
Excellent Communication Skills:
Both written and verbal, to effectively convey brand messaging and interact with the online community.
Content Creation Skills
: Ability to produce engaging content across various formats.
Analytical Skills:
To track and analyze social media performance data.
Social Media Marketing Knowledge
: Understanding of social media platforms, their algorithms, and best practices.
Project Management Skills
: Ability to manage multiple projects and campaigns simultaneously.
Creative Thinking
: To develop innovative and engaging content ideas.
Job Types: Full-time, Permanent
Pay: ₹18,000.00 - ₹30,000.00 per month
Schedule:
Day shift
Supplemental Pay:
Performance bonus
Work Location: In person
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