Job Description

Are you a creative, results-driven professional with a passion for social media and digital strategy? We're looking for a

Social Media Manager

to lead our digital efforts at

Ashtamudi Wellness Beauty Salon

-- to grow our online presence, increase customer engagement, and drive performance across all platforms.

Key Responsibilities:

L ead and manage a creative team of

Digital Executives, Videographers, and Editors

Plan and execute

goal-driven social media campaigns

focused on bookings, engagement, and brand visibility Coordinate closely with

Area Managers

and

Branch Managers

for campaign alignment, seasonal offers, and promotions Monitor and optimize

Return on Ad Spend (ROAS)

, lead generation, conversion rates, and campaign ROI Conduct regular

competitive analysis

to track industry trends, competitor activity, and improve strategy Handle

paid ad campaigns

across Meta (Facebook & Instagram), Google, and other platforms Drive

content planning

- including reels, testimonials, tutorials, festive shoots, offers, and daily brand posts Maintain a consistent, professional, and engaging brand image across all digital platforms Track and report key performance indicators like

leads, reach, engagement, conversion, and footfall impact

Collaborate with the creative team for

new concepts, visual storytelling, and brand innovations

Plan

local influencer collaborations

, cross-promotions, and customer engagement activities online
Requirements:

Minimum

5 years of hands-on experience

in social media and digital marketing Proven experience in

team leadership and coordination

Strong understanding of

performance marketing, analytics tools, and ad platforms

Creative mindset with a passion for delivering

results

Excellent communication, organization, and multitasking skills Ability to work in a

fast-paced, target-driven environment

If you have the drive to grow a brand digitally and lead a creative team to success, we want to hear from you!

Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Work Location: In person