Job Description

Social Media Manager - Roles & Responsibilities

As a Social Media Manager at Adrex Creative, your key responsibilities will include:

Content Planning & Strategy

Plan monthly social media content calendars aligned with brand goals and campaigns. Suggest creative content ideas (posts, reels, stories, trends, campaigns).

Account Management

Manage and handle all assigned social media platforms (Instagram, Facebook, LinkedIn, etc.). Ensure regular posting and consistent brand tone across platforms.

Content Coordination

Coordinate with the design, video, and creative teams for creatives, reels, and videos. Provide clear briefs and ensure timely delivery of content.

Caption Writing & Hashtags

Write engaging captions, hooks, and CTA-based copy. Research and use relevant hashtags to improve reach and engagement.

Scheduling & Publishing

Schedule and publish posts, reels, and stories as per the content calendar. Ensure posts go live on time without delays.

Engagement & Community Management

Monitor comments, messages, and mentions. Respond professionally and promptly or coordinate replies when needed.

Performance Tracking

Track post performance, reach, engagement, and follower growth. Prepare basic weekly/monthly performance reports and insights.

Trend Monitoring

Stay updated with current social media trends, formats, and platform updates. Suggest trend-based content ideas suitable for the brand.

Campaign Support

Support promotional campaigns, launches, and marketing activities through social media. Coordinate posting schedules during campaigns.

Brand Consistency

Ensure all content aligns with Adrex Creative's brand identity, tone, and quality standards.
Job Types: Full-time, Permanent

Ability to commute/relocate:

Mankavu, Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Digital marketing: 2 years (Preferred)
Work Location: In person