Job Description

Social Media Manager (Senior)

What you will own (end-to-end)

1) Full-funnel Performance Marketing

2) Local Discovery & Lead Platforms

3) SEO & Local SEO (Maps Pack)

4) Content & Social

5) CRM, Automations & Retention (Zenoti-first)

6) Analytics, Budgeting & ROI

7) Leadership & Collaboration

Outcomes you'll deliver (KPIs)

Day-to-day responsibilities

Plan and run search, social, maps, display, and video campaigns--hands-on in the ad accounts. Build landing pages and offer flows; A/B test copy, creatives, CTAs, and pricing hooks. Do on-page SEO (titles, H1s, content, internal links, schemas) and manage backlinks ethically. Write briefs and produce content (reels/storyboards, carousels, email/WhatsApp copy). Set up automations and segments in CRM; create drip, win-back, and referral flows. Own budgets, pacing, and forecasting; publish weekly performance decks and insights. Track market and

marketing trends

(formats, algorithms, privacy, AI tools) and convert them into test-and-learn sprints. Partner with store ops for offer calendar, new-store launch playbooks, and in-store collateral.

Must-have skills (senior level; hands-on)

4-6 years

in digital/performance marketing for retail, beauty, wellness, or D2C services.

Expert in Google Ads & Meta Ads

: keyword strategy, bidding, structure, creatives, remarketing, lookalikes, YouTube.

SEO & Local SEO

: content plans, GBP optimization, review velocity, citations, schema.

Marketing automation & CRM

: journeys, segmentation, WhatsApp/email, personalization.

Analytics

: GA4, Tag Manager, Data Studio/Looker Studio, conversion tracking, UTM rigor.

Creative tools

: Canva/Adobe for quick edits and ad/social-ready assets.

Basic HTML/CSS

for landing page tweaks and on-page SEO hygiene.

Strong copywriting

for ads, landing pages, emails, and social captions.

Trendspotting

: reels formats, creator collabs, AI-assisted workflows, privacy changes.
Job Type: Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person