Job Description

Key Responsibilities

1?

Strategy & Planning

Develop and execute a

monthly social media calendar

aligned with marketing campaigns, seasons, and ongoing projects. Define content pillars -- Garden Makeovers, Client Stories, DIY Tips, Behind-the-Scenes, and Green Lifestyle. Plan for lead-generation campaigns targeting balcony and villa clients.
2?

Content Creation & Management

Coordinate

photo and video shoots

at project sites (with gardeners, makeovers, etc.). Write creative

captions, reels scripts, and hashtags

aligned with brand tone. Manage daily posting schedule on Instagram, Facebook, LinkedIn, and YouTube Shorts. Collaborate with design and video editors for high-quality outputs. Curate user-generated content and client testimonials.
3?

Performance Marketing

Run

paid campaigns

for awareness, lead generation, and retargeting. Analyze metrics (reach, engagement, CPL, conversion rate) and refine campaigns. Work with founder to allocate and optimize ad spend.
4?

Community & Brand Engagement

Engage with followers, reply to DMs/comments promptly. Partner with

influencers, home decor pages, and plant brands

for collaborations. Maintain consistent tone and visual identity across all channels.
5?

Analytics & Reporting

Deliver monthly social media performance reports. Identify content types that drive maximum ROI (video, reels, carousels, etc.). Suggest innovative content formats (AI-generated visuals, plant quizzes, before-after stories).

Required Skills & Tools

Proven experience managing

Instagram-first brands

(preferably in lifestyle, decor, or home improvement). Strong copywriting & storytelling ability. Hands-on with tools like

Canva, CapCut, Meta Ads Manager, and Google Sheets.

Basic photography & video direction sense. Understanding of

SEO for Instagram & YouTube

. Fluent in English (Hindi/Kannada a plus).

Preferred Personality Traits

Passionate about

gardens, design, and sustainability

. Self-driven, creative thinker, with a "content is currency" mindset. Can work independently but collaborate closely with on-site teams and the founder.
Job Types: Full-time, Part-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Work from home
Work Location: In person