Job Description

Company Overview

Seeking a creative and data-driven Digital Marketing Specialist to join our dynamic marketing team. This role offers an exciting opportunity to drive digital growth, enhance brand presence, and implement cutting-edge marketing strategies across multiple digital platforms.

Position: Digital Marketing Manager

Department:

Marketing

Employment Type:

Full time/Part time/ Hybrid( weekly twice office)

Experience Level:

Mid-Level (1-4 years preferred)

Key Responsibilities Digital Strategy & Planning

Develop and execute comprehensive digital marketing strategies across multiple channels Conduct market research and competitor analysis to identify opportunities Create digital marketing campaigns aligned with business objectives Plan and manage marketing budgets for optimal ROI Stay updated with latest digital marketing trends and best practices
Content Marketing & SEO

Create engaging content for websites, blogs, social media, and email campaigns Optimize website content for search engines (SEO) and user experience Conduct keyword research and implement SEO strategies Manage content calendar and editorial workflow Monitor and improve organic search rankings
Social Media Management

Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) Create, curate, and schedule engaging social media content Monitor social media conversations and respond to customer inquiries Analyze social media performance and optimize strategies Manage social media advertising campaigns
Paid Advertising & PPC

Plan, create, and manage Google Ads, Facebook Ads, and other PPC campaigns Optimize ad spend and targeting for maximum conversion rates A/B test ad creatives, copy, and landing pages Monitor campaign performance and adjust strategies accordingly Generate detailed performance reports and insights
Email Marketing & Automation

Design and execute email marketing campaigns Create automated email sequences and drip campaigns Segment email lists for targeted messaging Monitor email performance metrics and optimize open/click rates Ensure compliance with email marketing regulations
Analytics & Reporting

Track and analyze website traffic, user behavior, and conversion metrics Use Google Analytics, social media insights, and other tools for data analysis Create comprehensive monthly and quarterly performance reports Provide actionable insights and recommendations based on data Monitor KPIs and adjust strategies to meet targets
Required Qualifications Education & Experience

Bachelor's degree in Marketing, Digital Marketing, Communications, or related field 1-4 years of proven experience in digital marketing roles Portfolio demonstrating successful digital marketing campaigns
Technical Skills

Proficiency in Google Analytics, Google Ads, and Google Search Console Experience with social media management tools (Hootsuite, Buffer, Sprout Social) Knowledge of SEO tools (SEMrush, Ahrefs, Moz) Familiarity with email marketing platforms (Mailchimp, Constant Contact, HubSpot) Basic understanding of HTML, CSS, and WordPress Experience with graphic design tools (Canva, Adobe Creative Suite) is a plus
Core Competencies

Strong analytical and problem-solving skills Excellent written and verbal communication abilities Creative thinking with attention to detail Ability to work with cross-functional teams Project management and time management skills Data-driven decision making approach Adaptability to changing digital landscape
Preferred Qualifications Certifications

Google Ads certification Google Analytics certification Facebook Blueprint certification HubSpot Content Marketing certification Any other relevant digital marketing certifications
Additional Skills

Experience with marketing automation platforms Knowledge of CRM systems Basic video editing and graphic design skills Understanding of conversion rate optimization (CRO) Experience with influencer marketing Knowledge of affiliate marketing
What We Offer Compensation & Benefits

Competitive salary commensurate with experience Performance-based bonuses and incentives Health and wellness benefits Professional development opportunities
Work Environment

Modern, collaborative work environment Flexible working arrangements Access to latest marketing tools and technologies Opportunity to work on diverse and exciting projects Supportive team culture with growth mindset
Career Development

Clear career progression pathways Regular training and skill development programs Conference and workshop attendance opportunities Mentorship from senior marketing professionals Cross-functional project exposure
Key Performance Indicators (KPIs)

Success in this role will be measured by:

Website traffic growth and engagement metrics Lead generation and conversion rates Social media follower growth and engagement Email marketing performance metrics Return on advertising spend (ROAS) Search engine ranking improvements Overall digital marketing ROI
Ideal Candidate Profile

We're looking for a

creative, analytical, and results-oriented professional

who:

Has a passion for digital marketing and staying ahead of trends Thrives in a fast-paced, dynamic environment Is comfortable with data analysis and making data-driven decisions Possesses excellent communication and collaboration skills Has a proven track record of successful digital campaigns Is eager to learn and adapt to new technologies and strategies
Application Requirements

Please submit:

Detailed resume/CV to 8123863900/9019708400 with highlighting relevant experience Cover letter explaining your interest and qualifications Portfolio showcasing your best digital marketing campaigns and results Any relevant certifications or awards
Job Types: Full-time, Part-time, Freelancer
Note: Shortlisted candidate will be considered as a Intern for the 3 months of duration with the stipend of Rs. 6000/- per month.

Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 2 years (Required)
Language:

Kannada (Preferred) English (Preferred)
Job Types: Full-time, Part-time, Permanent, Freelance
Contract length: 12 months

Pay: ?7,000.00 - ?15,000.00 per month

Expected hours: 36 per week

Expected Start Date: 01/09/2025