Job Description

Job Title: Social Media Manager Nature of the Role Full-Time (From 2.5 LPA to 4 LPA )

About the Role

This role blends

storytelling, design-thinking, and digital strategy

. You'll ideate, create, and publish engaging content across platforms like Instagram, LinkedIn, YouTube, and emerging spaces like Threads and X. From writing sharp, scroll-stopping copy to directing Reels and short-form videos, you'll own the entire content process -- from concept to caption to conversion.

You're not just posting for the algorithm -- you're creating with

intent

, backed by insights and informed by trends. Whether it's launching a new brand, promoting a campaign, or experimenting with meme formats, your work will directly impact how audiences feel, think, and act.

Be Part of Something Bigger

Mission:

To empower businesses with innovative digital marketing solutions that drive growth, engagement, and success.

Vision:

To be a leading digital marketing agency known for creativity, results, and strong client partnerships.

Team Culture:

Creativity: We think boldly and challenge norms.

Collaboration: We succeed together, across teams.

Continuous Learning: We stay sharp, relevant, and future-ready.

Client-Centric: We craft content that solves real-world business challenges.

How You'll Contribute

Craft Brand Narratives

: Build compelling content that reflects each brand's personality, voice, and values across multiple platforms.

Drive Engagement

: Create high-performing content formats (Reels, carousels, memes, short videos) designed to grab attention and spark interaction.

Own Social Media Execution

: Plan, schedule, and manage content calendars while ensuring timely, relevant, and trend-aligned posts.

Lead Visual Storytelling

: Collaborate with designers and motion graphic artists to produce thumb-stopping creative assets that align with campaign goals.

Grow Communities

: Build and nurture vibrant social communities by responding to DMs/comments, participating in trending conversations, and amplifying UGC.

Analyze & Optimize

: Track performance metrics (engagement, reach, conversions), extract insights, and continuously refine content strategy based on data.

Collaborate Cross-Functionally

: Work closely with brand strategists, designers, and marketers to align content efforts with broader business goals.

Impact of the Role

Influence Perception

: Your content will be the first impression for thousands. Through tone, visuals, and storytelling, you'll shape how both Zecway and its clients are seen across digital platforms.

Drive Brand Growth

: From organic reach to paid campaign support, your content will fuel measurable growth in brand awareness, engagement, and conversions.

Set Trends, Not Just Follow Them

: By staying ahead of digital culture and platform shifts, you'll ensure Zecway's content is not just current -- it's leading.

Create Lasting Connections

: Your ability to humanize brands and build authentic engagement will turn passive viewers into loyal communities.

Empower Clients

: For our partners and clients, your strategy-driven content will help clarify their message, elevate their presence, and accelerate their business goals.

Roles and Responsibilities

Develop monthly content calendars aligned with brand goals, audience insights, and platform best practices.

Research industry trends, audience behavior, and competitors to create relevant and timely content.

Plan and pitch creative content concepts for campaigns, launches, and brand storytelling.

Write engaging, on-brand copy for social media posts, carousels, reels, blogs, and ad creatives.

Produce or direct short-form videos, Reels, motion graphics, and visual stories (in collaboration with the design team).

Maintain brand voice, tone, and aesthetic consistency across all formats.

Manage end-to-end scheduling and publishing of content across platforms: Instagram, LinkedIn, X (Twitter), YouTube, Threads, etc.

Monitor daily engagement: respond to comments, DMs, mentions, and user-generated content.

Run A/B tests to optimize post timing, format, and messaging.

Track and report performance metrics like reach, impressions, saves, shares, engagement rate, and follower growth.

Analyze trends in content performance and adjust strategies for better impact.

Share monthly reports and actionable insights with internal teams and/or clients.

Work closely with UI/UX designers, performance marketers, and brand strategists to align messaging and campaign execution.

Collaborate with influencers, creative freelancers, and partners when needed.

Stay up-to-date with the latest social media trends, memes, viral formats, and emerging platforms.

Propose experimental content ideas to keep Zecway's voice fresh and relevant.

Use insights from behavioral psychology and neuromarketing to enhance storytelling and viewer retention.

What We Expect from You

Strong copywriting skills

Creative eye for Reels, carousels, and trends

Basic editing/design (Canva, CapCut, Adobe tools)

Understanding of platform algorithms (IG, LinkedIn, YouTube, X)

Ability to plan and manage content calendars

Data-driven mindset (track & improve performance)

Proactive, trend-aware, and culturally tuned-in

Team player with solid communication skills

Detail-oriented with strong time management

Eagerness to learn and experiment

What We Offer:

Competitive Salary: Attractive base salary with a generous commission structure

and performance bonuses.

Paid Time Off: Generous leave policies, including vacation, personal days, and sick

leave.

Flexible Working Hours: Accommodations for work-life balance and personal

commitments.

Employee Recognition: Programs to acknowledge and reward outstanding

performance and contributions.

Access to professional development courses, workshops, and certifications.

Clear career progression paths with opportunities for promotion and increased

responsibility.

Guidance and mentorship from experienced industry professionals.

Work Environment

Innovative Culture: An open and inclusive culture that encourages creativity and

innovation.

Dress code: Wear what makes you comfortable, as long as it's decent and

appropriate

Modern office space is equipped with the latest technology and collaborative

workspaces.

Team Activities: Regular team-building events, social outings, and community

service opportunities

.

Why Join Zecway Studio LLP

Impactful Work: Contribute to projects that have a meaningful impact on clients'businesses and the industry.

Growth Opportunities: Be part of a rapidly growing company with ample personaland professional growth opportunities.

Diverse Clientele: Work with a wide range of clients across various industries,enhancing your experience and network.

Collaborative Team: Join a team of passionate professionals who value teamworkand collective success.

Innovation at Core: Engage in an environment that fosters innovation, creativity,and continuous improvement

Job Types: Full-time, Permanent, Fresher

Pay: ₹22,000.00 - ₹35,000.00 per month

Education:

Bachelor's (Required)
Work Location: In person