Job Description

Position Overview

We are seeking a highly skilled and motivated

Social Media Manager

to develop, implement, and oversee the company's social media and digital marketing strategies. The candidate should have proven expertise in

performance marketing, SEO, paid advertisements, and content writing

, with the ability to balance creativity and analytical thinking. The role demands ownership, attention to detail, and consistent delivery of measurable results.

Key Responsibilities1. Strategy & Planning

Design and execute a comprehensive

social media and digital marketing strategy

aligned with business objectives. Create and maintain

monthly content calendars

for different platforms. Identify growth opportunities and implement innovative campaigns.

2. Performance Marketing & Advertising

Plan, manage, and optimize paid advertising campaigns across

Google Ads, Meta Ads Manager, LinkedIn Ads, and other relevant platforms

. Monitor campaign performance based on

ROI, CTR, CPL, and CPA

, and drive continuous improvements. Conduct

A/B testing

on creatives, copies, and targeting for effective ad spend utilization.

3. Content Development & Management

Write compelling

content for social media posts, advertisements, blogs, and landing pages

. Collaborate with creative and design teams for production of graphics, reels, and videos. Ensure

brand consistency, tone of voice, and message clarity

across platforms.

4. SEO & Organic Growth

Implement

on-page and off-page SEO strategies

to improve search engine visibility. Integrate keyword research into content planning and campaign execution. Track competitor activities and suggest measures for brand visibility and market positioning.

5. Analytics & Reporting

Monitor and evaluate key performance metrics such as

engagement, reach, impressions, conversions, and revenue impact

. Prepare and present

weekly/monthly performance reports

with actionable insights. Recommend strategies based on data-driven decision-making.

6. Community Management

Manage online interactions including comments, messages, and inquiries. Build, engage, and nurture online communities to strengthen brand loyalty.

Required Skills & Competencies

Strong expertise in

performance marketing and paid campaigns

(Google Ads, Meta Ads, LinkedIn Ads). Solid understanding of

SEO, SEM, and content optimization

. Excellent

copywriting, editing, and communication skills

. Proficiency in tools such as

Google Analytics, SEMrush, Ahrefs, Hootsuite, Buffer, Meta Business Suite

. Creative mindset with the ability to conceptualize campaigns. Strong analytical and problem-solving skills. Ability to manage multiple projects and deliver under tight deadlines.

Qualifications

Bachelor's degree in

Marketing, Digital Media, Communications, or related field

. 2-5 years of proven professional experience in

social media management, SEO, and performance marketing

. Certifications in

Google Ads, Meta Blueprint, SEO/SEM

(preferred but not mandatory).

Compensation & Benefits

Competitive salary package. Performance-based incentives. Professional growth opportunities and exposure to advanced digital tools. Collaborative and dynamic work environment.

Application Process

Interested candidates are requested to carefully review the above job details and share their updated profile at

9575550209

. Only relevant candidates meeting the required criteria will be considered.

Job Type: Full-time

Pay: ?25,000.00 - ?55,000.00 per month