Job Description

About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe's portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you're excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
About Share.Market:
At Share.Market, we believe the world of investing shouldn't feel intimidating or reserved for the experts. We're building a platform that turns complex market movements into simple, actionable insights helping first-time investors start with confidence and seasoned investors stay sharp. Backed by PhonePe's trust and scale, Share.Market is where calm, clarity, and intelligent investing come together.
Role Overview:
We're looking for a seasoned Social Media Manager (7-8 years of experience) who combines strategic vision with operational excellence. You'll help build our social presence from ground-up (0 ? 1), establish scalable processes, drive cross-channel growth, and craft audience-first narratives. Finance or investing industry exposure is a plus, but not mandatory.
Key Responsibilities: * Social Strategy & Execution

• Define and execute a data-informed, multi-channel social media strategy aligned with business goals.

• Launch and scale social presence across platforms (LinkedIn, X, Instagram, YouTube, WhatsApp).

• Oversee content planning: thematic calendars, briefs, creative direction, and platform-specific optimization.

• Building from Zero

• Lead 0?1 social brand development: establishing voice, identity, content pillars, cadence, and audience acquisition plans.

• Formalize processes, SOPs, workflows, and approval systems for streamlined operations and quality control.

• Analytics & Optimization

• Monitor performance metrics: engagement, reach, follower growth, sentiment, conversions.

• Use insights to iterate strategies and optimize content performance.

• Manage and leverage tools such as Sprout Social, Sprinklr, Hootsuite (or equivalents) for listening, scheduling, analytics, and reporting.

• Collaboration & Scaling

• Work closely with third-party vendors and creative/content agencies to deliver high-quality, on-time outputs.

• Collaborate with internal stakeholders across Content, Design, Product, and Customer teams to amplify campaigns.

• Brand Storytelling & Thought Leadership

• Position Share.Market as a credible, thought-leading brand in investing education tailoring narratives to both novice and expert audiences.

• Identify and elevate user-generated content, community stories, and market commentary to build authenticity

Qualifications & Skills:

• Experience: 7-8 years in social media strategy management; ideally should have built D2C/ fintech brands from scratch, early-stage startups (0?1).

• Strategic Mindset: Highly strategy-driven with a proven track record of scaling brand presence across channels.

• Operational Discipline: Deep experience in setting up processes, SOPs, approval workflows, and maintaining execution consistency.

• Analytical Proficiency: Comfortable working with data and drawing insights from platform analytics and social listening tools.

• Tool Savvy: Proficient or familiar with tools like Sprout Social, Sprinklr, or Hootsuite.

• Finance-Friendly Advantage: Understanding of investing, markets, or financial services is a plus-but strategic competence is the priority.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process,
Read more about PhonePe .

Skills Required