Job Description

We are seeking a dynamic and results-driven

Social Media Manager

to lead our brand's online presence across multiple platforms. The ideal candidate will have hands-on experience in managing social media content calendars, running paid campaigns on

Meta Ads (Facebook & Instagram)

, and executing impactful

Influencer Marketing

strategies. You will be responsible for growing our audience, increasing engagement, and driving measurable ROI through performance-oriented digital campaigns.

Key Responsibilities:

Social Media Management

Develop, implement, and manage social media strategy across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.) Create and schedule engaging content (posts, reels, stories, etc.) aligned with brand tone and goals Monitor and respond to user interactions and messages Track performance metrics (reach, engagement, followers) and generate reports

Meta Ads (Facebook & Instagram)

Plan and execute targeted ad campaigns on Meta Business Suite Create A/B tests, analyze performance data, and optimize for maximum ROI Set up pixel tracking, custom audiences, and conversion tracking Manage ad budgets and ensure effective ad spend

Influencer Marketing

Identify and onboard relevant micro and macro influencers Negotiate deliverables and partnerships aligned with campaign goals Manage influencer collaborations and UGC (User Generated Content) campaigns Track campaign performance and generate reports with measurable KPIs

Key Skills Required:

Strong understanding of

Meta Ads Manager

and campaign optimization Excellent knowledge of

social media algorithms, trends, and best practices

Ability to create engaging visual and written content Experience with tools like Canva, Later, Buffer, Hootsuite, or similar Proficiency in data analysis and reporting Good communication and collaboration skills to coordinate with influencers and internal teams

Preferred Qualifications:

Bachelor's degree in Marketing, Communications, or related field Certification in Meta/Facebook Ads or Digital Marketing (preferred but not mandatory) Prior experience in managing brand pages or influencer campaigns
Job Type: Full-time

Pay: ₹11,023.89 - ₹31,885.62 per month

Ability to commute/relocate:

Surat, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Experience:

total work: 1 year (Required)
Work Location: In person