Job Description

KIAAYO is a contemporary fashion label rooted in India's artisanal heritage and elevated by modern design. With refined silhouettes, handcrafted details, and a progressive aesthetic, KIAAYO is building a digital presence that reflects the same quiet luxury and thoughtful storytelling.

We are looking for a Social Media Manager who understands fashion, trends, and brand narrative someone who can translate KIAAYO's design philosophy into impactful digital content and community engagement.

Key Responsibilities

Develop and execute a cohesive social media strategy across Instagram, Facebook, Pinterest, YouTube, and emerging platforms. Create, curate, and oversee high-quality content that aligns with KIAAYO's brand voice, aesthetic, and seasonal campaigns. Plan and manage monthly content calendars, reels, stories, and brand-led narratives. Coordinate with the design, production, and marketing teams to capture behind-the-scenes processes, product launches, and storytelling visuals. Track analytics, measure performance, and optimize content based on insights and trends. Engage with the online community: respond to comments, DMs, and build genuine brand relationships. Collaborate with influencers, stylists, and creators to expand brand reach. Monitor competitor activity, cultural trends, and fashion moments to keep the brand relevant and forward-moving. Ensure brand consistency across all digital touchpoints.
Qualifications & Skills

Bachelor's degree in Marketing, Communications, Fashion, or related field. Minimum 2-3 years of experience managing social media for a fashion or lifestyle brand. Strong understanding of Instagram growth, reel trends, hashtags, and digital storytelling. Ability to conceptualize aesthetic, premium fashion content in line with KIAAYO's design identity. Proficiency in content planning tools, analytics platforms, and creative apps. Strong copywriting skills with a sense of tone, style, and visual language. Familiarity with fashion shoots, campaign direction, and creator collaborations. Excellent communication, time management, and organizational skills. A passion for contemporary fashion, Indian craftsmanship, and visual storytelling.
How to Apply

Send your resume and portfolio (work samples) to: support@kiaayo.com

Job Type: Full-time

Pay: ?15,145.14 - ?43,680.51 per month

Work Location: In person