1. Develop and execute a comprehensive social media strategy aligned with brand objectives.
2. Create and manage engaging content (posts, stories, reels, videos, etc.) across platforms like Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
3. Plan and manage social media campaigns, contests, and influencer collaborations.
4. Monitor, respond to, and engage with audience comments and messages in a timely and professional manner.
5. Track and analyse performance metrics (reach, engagement, followers, conversions) and prepare monthly reports.
6. Stay updated with the latest social media trends, tools, and best practices.
7. Collaborate with the design, content, and marketing teams to maintain brand consistency.
8. Manage social media advertising campaigns and budgets when applicable.
9. Identify growth opportunities and recommend strategies to improve performance.
10. Strong understanding of various social media platforms and analytics tools
11. Creative mindset with strong visual and storytelling ability
12. Ability to manage multiple projects simultaneously.
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