Job Description

Social Media Manager

Anant Soft Computing | Vadodara, Gujarat

About Anant Soft Computing:

Anant Soft Computing is a dynamic and innovative IT solutions provider with a rich history of technological evolution spanning over three decades. We specialize in delivering bespoke software development, cutting-edge mobile and web applications, AI/ML solutions, and comprehensive technical support to a diverse global clientele across North America, Europe, and the Asia Pacific. Our expertise encompasses sectors like HealthTech, Retail IT, Manufacturing ERP, and Finance, and we are at the forefront of leveraging emerging technologies such as Voice Tech, IoT, Blockchain, and Generative AI. Our mission is to provide superlative, tailor-made technology solutions driven by client satisfaction, continuous innovation, and enduring partnerships. We are committed to shaping the future of technology, today.

Job Summary:

Anant Soft Computing is seeking a creative, strategic, and results-oriented Social Media Manager to join our passionate marketing team. The ideal candidate will be responsible for developing and implementing a robust social media strategy to elevate our online presence, engage a global B2B and B2C audience, showcase our technological innovations, build strong brand awareness, and drive qualified leads and business growth. You will be a social media aficionado with a flair for storytelling, a deep understanding of various platforms (especially those relevant to a tech/software audience like LinkedIn, X (Twitter), and potentially others like YouTube, Instagram), and a proven ability to create compelling content that resonates with tech-savvy professionals, potential clients, and future talent.

Key Responsibilities:

Develop and Execute Social Media Strategy:

Create, implement, and manage a comprehensive social media strategy that aligns with Anant Soft Computing's business goals, focusing on showcasing our expertise, services, and thought leadership in the IT and software solutions space.

Content Creation & Curation:

Develop, write, edit, and publish high-quality, engaging, and technically informed content (including case studies, tech insights, company news, employee spotlights, articles, infographics, videos, and interactive posts) for all relevant social media platforms. Maintain a consistent brand voice and visual identity that reflects our innovative edge.

Community Management & Engagement:

Monitor social media channels for industry conversations, brand mentions, comments, and messages. Engage with our community, industry influencers, and potential clients in a timely, professional, and insightful manner, fostering a positive and interactive environment.

Campaign Management (Organic & Paid):

Plan, execute, and optimize social media campaigns to drive key performance indicators (KPIs) such as brand reach, engagement, follower growth, website traffic, lead generation, and talent acquisition.

Analytics and Reporting:

Track, analyze, and report on social media performance using platform analytics and other relevant tools. Provide actionable insights and data-driven recommendations to optimize strategy, content, and ROI.

Trend Monitoring & Innovation:

Stay relentlessly up-to-date with the latest social media trends, B2B marketing strategies, platform updates, competitor activities, and emerging technologies relevant to the software and IT industry. Identify new opportunities for growth and engagement.

Collaboration:

Work closely with marketing, sales, technical teams, and HR to ensure brand consistency, promote our services and solutions effectively, and support recruitment efforts.

Brand Advocacy:

Promote Anant Soft Computing as an employer of choice and a leader in the tech solutions space.

Social Listening:

Monitor industry conversations, competitor activities, and audience sentiment to inform strategy, identify content opportunities, and manage brand reputation.

Required Skills and Qualifications:

Proven work experience as a Social Media Manager, Digital Marketing Specialist, or similar role for [X] years, preferably within the B2B IT, software, or technology sector. Bachelor's degree in Marketing, Communications, Journalism, Information Technology, or a related field. In-depth knowledge and understanding of major social media platforms, particularly LinkedIn, X (Twitter), YouTube, and an understanding of how to leverage others for B2B marketing. Demonstrable experience in creating and executing successful social media strategies and campaigns (both organic and paid) that generate leads and build brand authority. Excellent written and verbal communication skills, with the ability to translate complex technical concepts into engaging and accessible content. Creative mindset with an eye for design and visual storytelling; ability to guide or create visually appealing social media assets. Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, LinkedIn Analytics, Google Analytics). Strong analytical skills with the ability to interpret data, generate reports, and make data-driven decisions. Ability to manage multiple projects and deadlines in a fast-paced, innovative environment. Strong organizational and time-management skills. A proactive, collaborative team player with a genuine interest in technology and software solutions.

Preferred Qualifications:

Experience with graphic design tools (e.g., Canva, Adobe Creative Suite). Basic video editing skills or experience managing video content creation. Knowledge of SEO principles and content marketing strategies. Experience with B2B lead generation through social media. Familiarity with CRM systems and marketing automation tools. Experience in promoting thought leadership and technical expertise.

Why Join Anant Soft Computing?

Be part of a Legacy of Innovation:

Contribute to a company with over 30 years of experience in pioneering technology solutions.

Global Impact:

Work with a diverse portfolio of international clients and projects across various cutting-edge industries.

Drive Technological Advancement:

Engage with exciting fields like AI, IoT, Blockchain, and Generative AI.

Culture of Growth & Collaboration:

Join a supportive team that values client satisfaction, continuous learning, and building enduring partnerships.

Make a Difference:

Play a key role in shaping our brand's voice and driving our growth in an ever-evolving digital landscape. Competitive salary and benefits package. Opportunities for professional development and career advancement.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?40,772.44 per month

Benefits:

Leave encashment Paid sick time Paid time off
Schedule:

Day shift
Supplemental Pay:

Commission pay
Work Location: In person