Job Description

Job Title:

Social Media Manager / Digital Marketing Manager

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Mass Communication, or related field 3-7 years of experience in Social Media Management / Digital Marketing

Preferred (Good to Have):

Experience in education, real estate, or industrial/B2B marketing Knowledge of CRM tools and lead management systems Experience managing agencies or external vendors

Location:

Adalaj, Gandhinagar, Gujarat

Employment Type:

Full-Time

Department:

Marketing / Digital Marketing

Reporting To:

Vice President / Head - Marketing / Director

Job Summary:

We are seeking a strategic and performance-driven

Social Media Manager / Digital Marketing Manager

to plan, execute, and manage our digital presence across multiple business verticals. The role involves driving brand visibility, lead generation, admissions inquiries, and engagement through social media platforms and digital marketing channels while ensuring consistency in brand communication.

Business Verticals Covered

Education:

International School, University, MBA College, Pharmacy College

Infrastructure & Real Estate:

Residential High-Rise Projects

Manufacturing & Trading:

Industrial and Modified Bitumen Products

Key Responsibilities:

Social Media Management:

Develop and implement social media strategies for all business verticals Manage official accounts on platforms such as Facebook, Instagram, LinkedIn, YouTube, and X Plan content calendars aligned with admissions cycles, project launches, and product promotions Monitor engagement, respond to comments/messages, and manage online reputation Track trends and recommend platform-specific content formats

Digital Marketing & Campaign Management:

Plan and execute digital marketing campaigns for: Student admissions and academic programs Real estate project promotions and lead generation Industrial product branding and B2B marketing Manage paid campaigns (Meta Ads, Google Ads, LinkedIn Ads) Optimize campaigns for reach, engagement, conversions, and ROI

Content & Creative Coordination:

Coordinate with content writers, graphic designers, and video editors Ensure consistent brand messaging and visual identity Review and approve creatives, captions, hashtags, and ad copies

Analytics, Reporting & Optimization:

Track performance using analytics tools (Google Analytics, platform insights, ad dashboards) Prepare monthly performance reports and actionable insights Optimize campaigns based on data and performance trends

Website & SEO Coordination:

Coordinate with SEO teams for organic growth strategies Ensure website content aligns with digital marketing objectives Support landing page optimization for better conversions

Required Skills & Technical Competencies:

Strong understanding of social media platforms and algorithms Hands-on experience with paid advertising (Google Ads, Meta Ads, LinkedIn Ads) Knowledge of SEO, content marketing, and email marketing Proficiency in analytics and reporting tools Ability to manage multiple brands and target audiences

Thanks & Regards

Vikas Solanki - HR Manager

0091-9714139447

hr@swarrnim.com

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹70,000.00 per month

Work Location: In person