Job Description

KEY RESULT AREAS (KRA) & KEY PERFORMANCE INDICATORS (KPI) Position: Social Media & Digital Growth Manager Applicable To: ₹ Fasteners King Private Limited ? Absolute Yoga Studio 1. ROLE OBJECTIVE The employee shall be responsible for planning, executing, and optimizing digital presence, driving engagement and leads, supporting website and SEO initiatives, and managing yoga studio customer inquiries, calls, and payments, using structured content planning, AI-driven research, and disciplined execution. 2. CONTENT CREATION & POSTING (CORE RESPONSIBILITY) Scope: Instagram, Facebook, LinkedIn, YouTube, LinkedIn Groups, 360 Boost Website (Occasionally Reddit & Quora) KPIs: ₹ Minimum 3 posts per week per brand ? 30-day content calendar prepared in advance ? Mandatory approval before posting, except trending posts ? Zero missed posting deadlines ? Balanced mix of educational, authority-building, and promotional content 3. CONTENT PLANNING, AI & RESEARCH Responsibilities: ₹ Use AI tools, automation (including N8N), SEO platforms, and research tools ? Research best-performing competitor pages and industry trends ? Develop innovative content formats and campaign ideas KPIs: ₹ Minimum 10 researched content ideas per month ? At least 2 new content formats per month ? Monthly competitor insights and trend summary ? Proven efficiency gains using AI tools 4. DIRECTOR CONTENT ACCOUNTABILITY Responsibilities: ₹ Coordinate, follow up, and ensure Director participation in content KPIs: ₹ Ensure minimum 1 Director-led video per week ? Script preparation, reminders, and coordination handled proactively ? No content lapses due to lack of follow-up 5. FOLLOWER GROWTH & ENGAGEMENT KPIs: ₹ Month-on-month organic follower growth ? Engagement rate improvement across platforms ? All comments, DMs, and messages responded within 24 working hours ? Minimum one engagement activity per week (polls, Q&A, replies, etc.) 6. LEAD GENERATION & INQUIRY MANAGEMENT Fasteners King ? Capture, track, and forward all social media leads ? Maintain lead source and follow-up status Absolute Yoga Studio ? Handle all inbound calls and digital inquiries from new and existing customers ? Ensure structured follow-ups for trials, renewals, and conversions Additional Mandatory Requirement: ₹ Every fresh Yoga Studio enquiry must be handled strictly using the company-provided Authority Building Script and Objection Handling Questions. ? No deviation from the approved script without prior management approval. ? All common objections and customer responses must be logged for training and improvement. KPIs: ₹ 100% enquiries handled using approved scripts ? Response time adherence as defined ? Accurate inquiry and lead tracking ? Monthly inquiry-to-conversion summary 7. YOGA STUDIO - PAYMENTS & CUSTOMER COORDINATION Responsibilities: ₹ Payment reminders before due dates ? Invoice and receipt sharing ? Renewal and follow-up coordination KPIs: ₹ Timely payment reminders sent as per SOP ? No unresolved pending payments without escalation ? Monthly payment reconciliation report ? Professional, polite, and confident communication at all times 8. WEBSITE & SEO SUPPORT Responsibilities: ₹ Support website content improvement and SEO visibility ? Support with all online channels like - Google Ads, Faceboo /Meta Ads,360 Boost regular postings etc KPIs: ₹ Minimum 2 SEO-aligned content inputs per month per brand ? Keyword research using tools such as Ubersuggest & AnswerThePublic ? Regular suggestions for website content, FAQs, and landing pages 9. TEAM CONTENT & WHATSAPP STATUS MANAGEMENT Responsibilities: ₹ Create WhatsApp status-friendly content (images/videos/text) for internal team usage ? Share ready-to-use status content in the official Team WhatsApp Group KPIs: ₹ Minimum 3 WhatsApp status creatives per week ? 100% on-time posting in the Team WhatsApp Group ? Content aligned with current campaigns, offers, and brand messaging ? Zero use of unapproved or outdated creatives by the team 10. TEAM, BEHIND-THE-SCENES & VIDEO CONTENT KPIs: ₹ Minimum 4 team/behind-the-scenes videos per month ? Minimum 2 yoga-related video contents per week ? Content quality aligned with brand positioning and professionalism 11. REPORTING & REVIEW KPIs: ₹ Weekly activity and output summary ? Monthly performance report covering: ₹ Content published ? Engagement and growth ? Leads and inquiries ? Payment follow-ups ? Learnings and action plan 12. NON-NEGOTIABLE EXPECTATIONS ? Prior approval before publishing content ? Strict adherence to authority scripts for Yoga enquiries ? Discipline in timelines and reporting ? Clear documentation of work ? Ownership and accountability mindset

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹23,000.00 per month

Benefits:

Cell phone reimbursement Leave encashment
Work Location: In person