Job Description

Position:

Social Media Manager

Experience Required:

Minimum

3 years

of relevant experience in

Digital & Social Media Management

Educational Qualification:

Master's Degree (MA)

Master's Degree in Journalism / Mass Communication / Media Studies

Role Overview

INCL Media Group is seeking an experienced and result-oriented

Social Media Manager

to manage and grow digital presence for

PSU / Government clients

. The role requires strong expertise in

content strategy, data analytics, performance monitoring, and social media insights

to drive engagement and impact.

Key Responsibilities

Plan, manage, and execute

social media strategies

across platforms (Facebook, X/Twitter, Instagram, YouTube, LinkedIn, etc.) Handle

PSU / Government client social media accounts

with sensitivity, accuracy, and compliance Analyze social media performance using

data analytics tools

Monitor engagement, reach, impressions, sentiment, and growth metrics Prepare

daily, weekly, and monthly analytics reports

for internal review and client submission Identify trends, audience behavior, and content opportunities through data insights Coordinate with content, design, and video teams for aligned execution Ensure adherence to

government communication guidelines

and brand tone Track campaign effectiveness and optimize strategies based on performance data Stay updated with the latest digital trends, platform updates, and analytics tools

Key Skills & Competencies

Strong understanding of

digital & social media platforms

Hands-on experience with

social media analytics & data analysis tools

(e.g., Meta Insights, X Analytics, Google Analytics, social listening tools, dashboards)

Ability to

analyze social media data and translate insights into action

Experience working with

PSU / Government clients

(mandatory) Excellent communication skills in

English and Hindi

Strong reporting, presentation, and documentation skills Strategic thinking with attention to detail and accuracy

Preferred Candidate Profile

Minimum

3 years of experience

in managing social media for brands, agencies, or government projects Prior exposure to

PSU / Ministry / Government communication projects

Data-driven mindset with analytical and reporting expertise Ability to work under deadlines in a structured environment
Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person