Job Description

Location:

Daryaganj , Delhi.

Experience:

3+ Years

Employment Type:

Full-Time / Permanent

About the Role:

We are looking for an experienced

Social Media Manager / Digital Marketing Specialist

to lead our digital presence across platforms like

YouTube, Facebook, Instagram, Twitter

, and other emerging channels. The role focuses on planning, executing, and optimizing paid and organic campaigns to drive brand visibility, engagement, and conversions.

Key Responsibilities:

Campaign Management

Plan, manage, and optimize paid campaigns across

Google Ads

,

Meta Ads (Facebook & Instagram)

, and

YouTube

. Create compelling ad copy, creatives, and landing pages aligned with target audience behavior. Develop and execute strategic campaigns focused on KPIs like

reach, engagement, conversions

, and

ROAS

. Continuously optimize ad targeting, bidding, and placements for maximum ROI. Implement audience segmentation based on demographics, interests, and behavior.

Performance Analysis & Reporting

Track and report key metrics such as

CPL

,

COA

,

ROAS

, and

conversion rates

. Prepare regular performance reports highlighting insights and optimization recommendations. Monitor trends, benchmark against competitors, and identify growth opportunities. Build and execute content strategies aligned with audience engagement goals.

Market Research & Audience Targeting

Conduct competitor and market research to refine target audience strategies. Identify new opportunities and differentiation areas for brand positioning. Optimize marketing campaigns through continuous audience and performance analysis.

Content Strategy & Collaboration

Work with content, design, and analytics teams to create and manage high-impact digital campaigns. Develop engaging, consistent content to grow online communities and brand awareness. Align all social media activities with the overall marketing and business objectives.

Trend Monitoring

Stay updated with digital marketing trends, ad platform changes, and tools to ensure innovative campaign execution.

Skills & Qualifications:

Bachelor's Degree in any stream + Diploma/Degree in

Digital Marketing

. Minimum

3 years of digital marketing experience

, including: 2+ years managing

Amazon Ads

1+ year managing

Meta/Facebook/Google Ads

Proven experience achieving high ROAS and driving scalable campaigns. Strong knowledge of

Facebook Ads Manager

,

Meta Business Suite

,

Google Ads

, and analytics tools. Proficiency in

email marketing

,

PPC

,

WhatsApp

, and

SMS campaigns

. Strong analytical and reporting skills with proficiency in

MS Office (Word, Excel, PowerPoint)

and

Photoshop

. Excellent creative writing, presentation, and communication skills. Familiarity with

data privacy and security regulations

.

Contact US:

Aarti Sarwa - 84593 84010

Job Types: Full-time, Permanent

Pay: ?40,000.00 - ?50,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person