Job Description

We are seeking an enthusiastic and results-driven

Digital Marketing Specialist

with a minimum of

1.5 years of experience

to lead our content, social media, and digital advertising efforts. This hands-on role requires a blend of creative content production (especially video) and analytical campaign management to achieve our marketing and budget goals.

Key Responsibilities

The successful candidate will own and execute the company's digital strategy across all key channels:

Content Creation & Social Media Management:

Develop, manage, and execute a cohesive social media and content strategy across all company platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).

Produce high-quality, engaging social media content daily/weekly

, with a strong emphasis on

short-form video content (Reels/TikToks)

, including filming, editing, and graphic design. Manage all social media accounts, including community engagement, monitoring trends, and ensuring brand consistency. Maintain and update the company website content, ensuring fresh, accurate, and engaging copy and visuals.

Performance Marketing & Execution:

Formulate, implement, and manage paid advertising campaigns on major platforms, including

Google Ads (Search, Display)

and

Meta Ads (Facebook/Instagram)

, ensuring all campaigns are executed within budget. Conduct continuous

SEO (Search Engine Optimization)

work, including keyword research, on-page optimization, and monitoring performance to improve organic search rankings and website traffic. Track, analyze, and report on the performance of all content, social media, and paid marketing campaigns against key performance indicators (KPIs) and budget. Execute all approved marketing plans and initiatives, taking full ownership of project timelines and delivery.

Qualifications

Experience:

Minimum of

1.5 years of hands-on professional experience

in a digital marketing, social media, or content creation role.

Technical Skills (Required):

Proven experience creating, editing, and producing short-form video content (Reels, Shorts, TikToks). Proficiency in managing and optimizing campaigns on

Google Ads

and

Meta Ads Manager

. Working knowledge of

SEO best practices

and familiarity with tools like Google Analytics/GA4. Experience with a Content Management System (CMS) like WordPress or similar for website maintenance.

Soft Skills:

A high degree of creativity and ability to identify and capitalize on digital trends. Strong analytical skills and a data-driven approach to decision-making and budget management. Excellent written and verbal communication skills.
Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹30,000.00 per month

Work Location: In person