? If you are a frequent job-hopper, please do not apply.
? We want serious professionals with at least 3 years of solid social media experience.
? You must know social listening tools, competitor analysis, and how to turn insights into campaigns.
? Only apply if you can plan + create + analyze + scale, not just "post on Instagram."
About the Role
We are looking for a hands-on Social Media Manager (3+ yrs exp) who can do more than just post. This role requires someone who knows how to listen, analyze, and act -- turning consumer insights and competitor gaps into premium content and campaigns that scale Vitagoli's presence across platforms.
Key Responsibilities
Social Media Strategy & Execution
Plan and execute content calendars (reels, carousels, stories, UGC, campaigns).
Maintain premium brand voice (Shine From Within) across all posts.
Social Listening & Consumer Insights
Use tools (Brandwatch, Sprinklr, Hootsuite, Google Trends, Amazon/Nykaa reviews) to understand what women are searching, saying, and struggling with.
Translate insights into content angles, hooks, and campaigns.
Competitor Analysis & Benchmarking
Map competitor strategies across beauty/wellness.
Identify gaps in content, engagement, and consumer conversation -- create differentiated content for Vitagoli.
Community Engagement
Respond to comments/DMs with empathy and authority.
Build shareable content formats (polls, quizzes, challenges).
Analytics & Optimization
Track weekly KPIs: reach, engagement, saves, shares, conversions.
Run A/B tests on creatives, captions, and posting times.
Scale what works, drop what doesn't.
Requirements
Education: Graduate in Marketing / Mass Comm / Digital Media (MBA/Digital Marketing certification a plus).
Experience: 3+ years in social media for D2C / beauty / wellness brands.
Hands-on with social media & listening tools (Meta Business Suite, Sprinklr, Hootsuite, Google Analytics).
Proven ability to scale organic growth + drive consumer engagement.
Strong eye for aesthetics + ability to write premium, keyword-smart captions.
Job Type: Full-time
Pay: ₹12,883.01 - ₹46,534.05 per month
Benefits:
Health insurance
Work Location: In person
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.