. Required from the profile are following roles and responsibilities:
Brand Strategy & Planning
Create a distinct
social media calendar
for each brand.
Maintain consistent brand voice and aesthetics while differentiating between the 4 identities.
Content Creation & Coordination
Ideation of reels, stories, posts, blogs, emailers.
Coordinating with photographers, designers, videographers, and salon staff for shoots.
Basic graphic design/video editing skills (Canva, CapCut, Adobe, etc.).
Performance Marketing
Plan and execute
paid ad campaigns
(Meta Ads, Google Ads).
Track CAC, ROAS, CTR, conversions, etc.
Optimize ad spends for lead generation and bookings (salon + bridal makeups + clothing sales).
Community & Client Engagement
Respond to DMs, comments, and inquiries promptly.
Drive traffic from social media to actual business (appointments, consultations, or sales).
Analytics & Reporting
Monthly reporting of performance (growth in followers, reach, engagement, leads, ROI).
Recommend changes based on data.
Influencer & Collaboration Management
Shortlist and negotiate with influencers.
Plan cross-promotions, giveaways, and collaborations.
Trendspotting & Competitor Benchmarking
Keep up with Instagram, YouTube, Threads, LinkedIn trends.
Suggest creative campaigns to stand out.
Job Type: Full-time
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
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