to oversee our brand's presence across social platforms. The ideal candidate is well-versed in digital trends, passionate about storytelling, and skilled in using social media to drive engagement, growth, and conversions.
Key Responsibilities
Strategy & Planning
Develop and execute a comprehensive social media strategy aligned with brand objectives.
Identify target audiences and create platform-specific content strategies (Instagram, LinkedIn, Facebook, X, YouTube, etc.).
Content Creation & Management
Plan, create, and publish engaging text, image, video, and story content.
Collaborate with designers, copywriters, and video editors to ensure brand consistency.
Manage editorial calendars and ensure timely posting.
Community Engagement
Monitor conversations, respond to comments/messages, and foster strong online communities.
Engage with influencers, industry leaders, and relevant groups for brand amplification.
Analytics & Reporting
Track KPIs such as reach, engagement, follower growth, and conversions.
Generate monthly reports with insights and recommendations.
Paid Campaigns
Plan and execute social media advertising campaigns to achieve specific business goals (leads, sales, awareness).
Monitor ROI and optimize ad performance.
Trendspotting
Stay updated with social media trends, algorithm changes, and competitor activities.
Implement innovative ideas to keep the brand ahead.
Requirements
Bachelor's degree in Marketing, Communications, or related field.
2-4 years of proven experience in social media management (agency or brand side).
Strong understanding of platform algorithms, analytics, and ad tools (Meta Ads, LinkedIn Ads, Google Analytics).
Excellent communication, copywriting, and storytelling skills.
Creative mindset with strong eye for design and trends.
Ability to multitask and manage projects under deadlines.
Preferred Skills
Knowledge of SEO and content marketing.
Basic design/video editing skills (Canva, Adobe Suite, CapCut).
Experience with influencer marketing campaigns.
Familiarity with social media management tools (Buffer, Hootsuite, Sprout Social, etc.).
Compensation & Benefits
Competitive salary based on experience.
Performance-based incentives.
Professional growth opportunities through training and workshops.
Flexible working environment.
Job Type: Full-time
Pay: ₹12,898.51 - ₹46,548.12 per month
Ability to commute/relocate:
New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Experience:
Social media strategy: 2 years (Required)
Location:
New Delhi, Delhi (Required)
Work Location: In person
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