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: Social Media Marketing Specialist
Position:
Social Media Marketing Specialist
Department:
Marketing
Reports To:
Marketing Manager
Role Summary
We are seeking a creative and analytical Social Media Marketing Specialist to develop and implement social media strategies that enhance our brand presence, engage audiences, and drive growth across all digital platforms. The ideal candidate will have a passion for storytelling, a deep understanding of social media trends, and the ability to turn data into actionable insights.
Key Responsibilities
Social Media Strategy & Execution
Develop and execute a comprehensive social media strategy aligned with company goals.
Plan, create, and schedule engaging content across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.
Collaborate with the content and design teams to ensure cohesive brand messaging.
Content Creation & Curation
Write compelling captions, posts, and stories tailored to each platform's audience.
Produce visual and multimedia content (photos, videos, reels) or coordinate with the graphic design team.
Stay updated on trending topics and incorporate them into campaigns when relevant.
Community Engagement
Actively engage with followers, respond to comments and messages in a timely manner.
Foster an online community by encouraging user-generated content and conversations.
Campaign Management
Plan and manage paid social media campaigns, including ad creation, targeting, and budgeting.
Monitor performance metrics and optimize campaigns to improve ROI.
Analytics & Reporting
Track and analyze key performance indicators (KPIs) such as reach, engagement, conversion, and follower growth.
Generate monthly reports with actionable insights and recommendations for improvement.
Brand Consistency
Maintain a consistent tone of voice, style, and brand presence across all social channels.
Ensure alignment with broader marketing and branding initiatives.
Trend Analysis
Stay updated on the latest social media trends, tools, and algorithm changes.
Explore emerging platforms and innovative content ideas to enhance brand visibility.
Contact Details : 93191 97895
Job Type: Full-time
Pay: ₹20,000.00 - ₹35,000.00 per month
Experience:
total work: 2 years (Preferred)
Work Location: In person
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