Job Description

Job Title:

Social Media Manager

Department:

Marketing & Digital Growth

Reporting To:

Head of Marketing / CBO

Location:

NSP, Pitampura

Job Summary:

The SEO & Social Media Manager will be responsible for driving

online visibility, engagement, and lead generation

through organic search and social media platforms. This role combines technical SEO expertise with creative social media management to ensure SBS Food Mart's

grocery retail and franchise brand

grows digitally and attracts both customers and franchise prospects.

Key Responsibilities:1. SEO (Search Engine Optimization)

Develop and implement

on-page & off-page SEO strategies

for company website, franchise pages, and product listings. Optimize website content, meta tags, and structure for

higher search engine rankings

. Conduct

keyword research

focused on grocery retail, FMCG products, and franchise opportunities. Build

backlinks

and manage local SEO for store locations. Monitor website traffic, rankings, and conversions using

Google Analytics & Search Console

.

2. Social Media Management

Manage all social media pages (Facebook, Instagram, LinkedIn, YouTube, WhatsApp Business). Plan and execute

monthly content calendars

: posts, reels, stories, videos, and campaigns. Respond to queries, comments, and DMs to enhance engagement. Collaborate with creative & design teams for

visual content

. Drive

organic growth & brand presence

across platforms.

3. Analytics & Reporting

Prepare SEO and social media

performance reports weekly & monthly

. Use insights to optimize content, ad spend, and lead generation strategies. Monitor competitors' SEO rankings and social presence.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Digital Marketing, or related field.

3-5 years of experience

in SEO and social media management (retail/FMCG preferred). Strong knowledge of

SEO tools

(SEMrush, Ahrefs, Moz, Google Analytics, Search Console). Proficiency in

Meta Business Suite, LinkedIn Ads, Google Ads

. Knowledge of

content marketing, keyword planning, and local SEO

. Good design sense (Canva/Photoshop) for social content creation. Strong communication, analytical, and problem-solving skills.

Key Performance Indicators (KPIs):

Website traffic growth (organic). Keywords ranked in top 10 positions. Leads generated via SEO + social media. Social media engagement rate & follower growth. Cost per Lead (CPL) & campaign ROI.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

Provident Fund
Work Location: In person