Job Description

Role Overview

As a

Social Media Manager

, you will be responsible for

building VINR's digital voice, engaging communities, and driving sales through social-first strategies.

You will work directly with the founders and the marketing team to conceptualize campaigns, manage influencer collaborations, and optimize paid and organic growth across platforms.

Key Responsibilities

Strategy & Planning

Develop and execute monthly/quarterly social media calendars aligned with brand campaigns, launches, and festivals. Build and grow VINR's digital community across Instagram, Facebook, YouTube, and emerging platforms (Tira, Nykaa, Myntra social commerce).

Content Creation & Management

Brief, coordinate, and oversee content production (UGC, reels, static posts, blogs, creatives). Ensure brand consistency in tone, style, and visual identity across all posts. Experiment with

new formats

: trending reels, memes, stories, polls, live sessions, etc.

Influencer & Community Marketing

Identify and onboard beauty/skincare influencers and micro-creators. Manage influencer briefs, barter/gifting, campaign tracking, and ROI measurement. Build loyalty with recurring influencers and brand advocates.

Advertising & Performance

Coordinate for

Meta Ads, Google Ads, and Amazon Ads

. Optimize campaigns for reach, engagement, and conversions. Track KPIs: ROAS, engagement rate, follower growth, and sales attribution.

Brand Engagement

Drive conversations with followers via comments, DMs, and community groups. Manage customer queries and feedback on social platforms in coordination with the operations team.

Analytics & Reporting

Generate weekly/monthly reports with insights on growth, engagement, and sales impact. Stay updated with beauty industry trends, competitors (Mamaearth, Plum, Minimalist, Dot & Key, Pilgrim), and adapt strategies accordingly.
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person