Job Description

Job Summary:

We are seeking a dynamic and accomplished Social Media Manager to craft, implement, and oversee our comprehensive social media strategy. The ideal candidate will be a creative storyteller with a strong analytical mind, passionate about building thriving online communities and amplifying our brand's voice. This role requires a strategic thinker who can translate business objectives into compelling social media campaigns, analyze performance data, and stay ahead of evolving digital trends.

Key Responsibilities:

Strategy Development & Execution:

Design and implement a robust social media strategy aligned with overall marketing and business goals, covering content, audience engagement, paid social, and community building.

Content Management:

Oversee, plan, and deliver engaging and high-quality multimedia content (text, images, video) across all relevant social media platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok, YouTube), adapting content to suit different channels and audiences.

Community Engagement:

Foster and manage vibrant online communities by actively engaging with followers, responding to comments and messages, moderating discussions, and building strong relationships with our audience.

Campaign Management:

Develop, launch, and manage innovative social media campaigns, promotions, and competitions to increase brand awareness, drive engagement, and generate leads.

Performance Analysis & Reporting:

Monitor, track, analyze, and report on social media performance using various analytics tools (e.g., Google Analytics, Meta Business Suite). Provide insights and recommendations to optimize strategies and achieve KPIs and ROI.

Trend Identification:

Stay up-to-date with the latest social media trends, tools, technologies, and best practices, proactively identifying opportunities to leverage new features and platforms.

Influencer Collaboration:

Identify, build relationships with, and manage collaborations with relevant influencers and brand advocates to expand brand reach and drive authentic engagement.

Cross-functional Collaboration:

Work closely with marketing, sales, content, design, and product teams to ensure brand consistency and integrate social media efforts into broader marketing initiatives.

Reputation Management:

Monitor brand mentions and online conversations, addressing feedback and managing potential issues with professionalism and tact.

Budget Management:

Manage the social media budget, allocating resources effectively for paid campaigns and reporting on expenditures.

Essential Qualifications:

Bachelor's degree

in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field. A minimum of

2-3 years of proven professional experience

in social media management, digital marketing, or a similar role, with a strong portfolio demonstrating successful social media campaigns and growth.

Required Skills & Competencies:

Exceptional Communication:

Outstanding written and verbal communication skills, with the ability to craft compelling narratives and adapt tone for different platforms and audiences.

Content Creation & Copywriting:

Demonstrated ability to create engaging, original, and platform-specific content, including strong copywriting and editing skills.

Graphic Design & Video Editing Proficiency:

Must have hands-on knowledge and experience with graphic design tools like Canva, and video editing software to create compelling visual content for social media.

Analytical Prowess:

Strong analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions to optimize social media performance.

Strategic Thinking:

Proven ability to develop and execute comprehensive social media strategies that align with business objectives.

Platform Expertise:

In-depth knowledge and hands-on experience with major social media platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.), including their features, algorithms, and advertising capabilities.

Project Management:

Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Creativity & Innovation:

A highly creative mindset with a passion for generating innovative ideas and approaches to engage audiences.

Adaptability:

Ability to thrive in a fast-paced, dynamic environment and adapt strategies quickly in response to evolving trends and platform changes.

Community Building:

Experience in building and nurturing online communities, fostering positive interactions, and managing customer relationships.

Tools Proficiency:

Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Buffer), and analytics platforms (e.g., Google Analytics).

Preferred Qualifications :

Experience with paid social media advertising (e.g., Meta Ads, LinkedIn Ads). Knowledge of SEO principles and how they apply to social media content.
Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Health insurance Paid sick time
Education:

Bachelor's (Preferred)
Experience:

Social media marketing: 2 years (Preferred) total work: 3 years (Preferred)
License/Certification:

Digital marketing experience (Preferred)
Work Location: In person