Job Description

About Us:

Weddings by Artique

- is a luxury wedding design and cinematography brand specializing in cinematic storytelling, destination events, and curated visual narratives. We're now expanding and looking for a dynamic

Digital Media Manager

to scale our digital presence and lead generation efforts.

Role Objective:

To lead and execute all digital marketing initiatives for Weddings by Artique -- focusing on brand visibility, lead generation, digital advertising, analytics, and performance marketing across all digital channels.

Key Responsibilities:

1. Strategy & Campaign Planning

Develop and implement digital media strategy aligned with brand objectives
Plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads)
Monitor ROI, CPL, and campaign KPIs

2. Website & SEO

Manage website content updates & landing pages (using WordPress or similar)
Ensure site SEO optimization (on-page & off-page)
Improve page speed, mobile optimization, and organic search visibility
Working knowledge of SEO, email marketing, and basic design tools

3. Social & Paid Media Oversight

Coordinate with the Social Media Manager to align organic and paid strategies
Strong hands-on with Meta Business Suite, Google Ads, Analytics (GA4)
Boost high-performing posts, manage A/B testing for ads
Collaborate with influencers and media partners for digital coverage

4. Lead Funnel Management

Create and manage lead capture funnels via Meta & Google platforms
Integrate forms with CRM or email automation tools (Mailchimp / Zoho / HubSpot)
Develop nurture sequences for inquiries and convert to meetings

5. Email & Automation

Design and schedule email campaigns (newsletters, event showcases, testimonials)
Segment audience by behavior/location/intent

6. Data & Reporting

Weekly & monthly digital performance reports
Google Analytics, GA4, Meta Business Suite, UTM tracking

Qualifications & Skills:

Bachelor's degree in Marketing / Communications / Digital Media
4+ years of experience in digital marketing (preferably in luxury/lifestyle industry)
Proven success in managing paid media campaigns
Strong grasp of SEO/SEM, Google Analytics, Meta Ads Manager
Knowledge of CRMs, CMS (WordPress), and automation tools
Creative eye for storytelling, visual ads, and consumer behavior
Strong analytical & communication skills

Nice to Have (Bonus Points):

Experience working in wedding, hospitality, or lifestyle brands
Proficiency in Canva / Adobe tools / Figma for ad creative briefs
Experience running influencer campaigns with Indian or South Indian creators
Bonus: Experience in wedding, events, or visual storytelling industries

KPIs for This Role:

Cost per lead (CPL)
Conversion rate to inquiry/consultation
Website traffic & bounce rate improvement
Social ad engagement
Monthly lead growth
Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Flexible schedule
Work Location: In person