Job Description

Inchbrick is a real estate Prop Tech startup headquartered in Dubai, UAE. We are specialized in providing assistance to corporates and first time property buyers. We are dedicated to providing committed service and market-leading expertise to our clients. Our utmost mission is to ease out the experience of buying and selling properties and create trustworthy relations with home buyers, sellers, tenants and investors. We aim to provide our clients with the best properties and take care of their dreams and funds. Our collaborative spirit and desire to grow will help us achieve the goals we set. We will make our patrons feel very special and provide them with a memorable experience.The RoleSocial Media Strategy & Management

• Develop and execute a comprehensive social media strategy aligned with company goals.
• Manage and grow presence across all key platforms (Instagram, Facebook, LinkedIn, YouTube, X, Threads, etc.).
• Create and maintain a monthly content calendar with key campaigns, property promotions, and relevant events.
• Monitor industry trends, hashtags, and competitor activity to stay ahead.

Team Coordination

• Lead and collaborate with internal teams (SEO, content writers, graphic designers, marketing executives) to produce cohesive and effective campaigns.
• Assign tasks, monitor performance, and ensure timely delivery of content and campaigns.
• Act as the central point of communication between all creative and technical teams.

Content & Creative Oversight

• Review and approve all social media posts, graphics, videos, and captions.
• Collaborate with content writers to ensure engaging and SEO-optimized content.
• Provide creative direction for design assets and ensure brand consistency across all visuals.

SEO & Digital Integration

• Work with the SEO team to align social media efforts with organic search goals.
• Use insights to optimize content for reach and discoverability.
• Monitor traffic from social to website and suggest ways to increase qualified leads.

Analytics & Reporting

• Track performance metrics (engagement, reach, clicks, conversions, followers).
• Analyze data and prepare monthly reports with actionable insights.
• Use analytics to continually refine strategies and boost ROI.

Campaigns & Advertising

• Plan and manage paid ad campaigns on social platforms, ensuring targeted reach.
• Work with marketing to create lead-generation funnels and retargeting strategies.
• Test different ad creatives, copy, and audience segments for performance.

Requirements:

• Master degree in Marketing, Communications, Business, or related field.
• 5+ years of experience managing social media, preferably in real estate or a similar field.
• Strong understanding of SEO, paid advertising, content marketing, and digital trends.
• Excellent written and verbal communication skills.
• Proficiency with tools like Meta Business Suite, Google Analytics, Canva/Adobe Creative Suite, Buffer/Hootsuite, and CRM platforms.
• Experience in team leadership and cross-functional collaboration.
• Creative thinker with an analytical mindset.

Why Join Us?

• Be part of a growing, innovative real estate firm.
• Lead impactful campaigns that shape customer decisions.
• Collaborate with a passionate and creative team.
• Opportunity to grow into a senior digital marketing leadership role.

Ideal Profile

• You have at least 3 year+ experience ideally in Social Media within Real Estate industry.
• Experience within would be a strong advantage.
• You are highly goal driven and work well in fast paced environments
• You are a strong team player who can manage multiple stakeholders
• You enjoy finding creative solutions to problems
• You are willing to undertake 0-30% travel.

What's on Offer?

Inch & Brick Realty