Job Description

Job Title: Social media Manager

Industry: Multi-Designer Fashion Store

Location: Raj Bhawan road, Civil Lines Raipur CG 492001

Reports To: Director

Job Summary:

Role Overview:

We are looking for a creative and proactive

Social Media Handler

to manage and grow our brand's digital presence. The ideal candidate should be updated with the latest social media trends and work closely with internal teams to deliver engaging content.

Key Responsibilities:

Strategy Development:

Design and implement a social media strategy across all relevant platforms (Instagram, Facebook, Pinterest, etc.) to align with business goals.

Content Creation & Curation:

Formulate high-quality, original content, including engaging text, photos, and videos (especially Reels and Stories) that align with fashion trends and the brand's aesthetic.

Content Management:

Create and manage a consistent content calendar, ensuring timely and regular posting across all channels.

Community Engagement:

Monitor and respond to comments, messages, and mentions to foster a strong online community, manage brand reputation, and provide excellent customer service.

Influencer Collaboration:

Identify and engage with relevant influencers and brand advocates for collaborations and partnerships to expand the brand's reach and audience.

Paid Advertising:

Plan, manage, and optimize paid social media advertising campaigns, tracking performance and ensuring effective ad spend to drive results.

Performance Analysis:

Monitor and analyze key performance indicators (KPIs) and web traffic metrics (e.g., using Google Analytics) to measure campaign effectiveness, glean insights, and adjust strategies accordingly.

Trend Spotting:

Stay up-to-date with the latest social media trends, algorithm changes, and best practices within the fashion industry to keep the brand relevant and innovative.

Collaboration:

Work closely with the design, marketing, and sales teams to ensure cohesive cross-channel messaging and brand consistency. Coordinate with internal teams for content planning and execution Work closely with the digital marketing team Create engaging content for social media platforms Stay updated with the latest social media trends, reels, and formats Manage posting schedules and content calendars Ensure brand consistency across platforms

Qualifications:

Female candidates preferred. Excellent copywriting and verbal communication skills, with the ability to develop a distinct and compelling brand voice. A strong aesthetic sense and a keen understanding of fashion trends and visual storytelling. Strong organizational, project management, and time-management skills, with the ability to multitask in a fast-paced environment. A self-motivated, creative mindset with a positive, customer-oriented attitude. Bachelor's degree in Marketing, Communications, Fashion, or a related field (preferred).
Job Types: Full-time, Permanent

Pay: ?264,000.00 - ?310,000.00 per year

Benefits:

Cell phone reimbursement Paid time off
Work Location: In person