Job Description

A

Social Media Manager

is responsible for creating, curating, and managing content across various social media platforms to promote a brand, increase engagement, and drive business growth. Their duties often include:

1.

Content Creation & Strategy

:

Develop and implement a social media strategy aligned with the brand's goals and objectives. Create, curate, and schedule engaging content (e.g., posts, videos, stories, and graphics). Plan content calendars and ensure consistent, on-brand messaging across platforms.
2.

Community Engagement

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Monitor and respond to audience comments, messages, and inquiries across all social media platforms. Foster positive relationships with followers and influencers. Track social media trends, discussions, and sentiments related to the brand.
3.

Brand Monitoring & Analysis

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Analyze social media performance metrics (engagement, reach, impressions, etc.) to assess strategy effectiveness. Create reports and make recommendations for improving social media campaigns. Use analytics tools (like Google Analytics, Facebook Insights, etc.) to gather data and adjust strategies accordingly.
4.

Paid Advertising & Campaign Management

:

Develop and manage paid social media campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads). Monitor and optimize campaigns to ensure the highest ROI.
5.

Collaboration & Coordination

:

Collaborate with marketing, PR, and design teams to align social media efforts with broader campaigns. Work with influencers, brand ambassadors, or partners for content promotion and campaigns.
6.

Trendspotting & Innovation

:

Keep up with social media trends, new features, and platform updates. Experiment with new content formats, tools, and techniques to stay relevant.
7.

Crisis Management & Reputation Management

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Respond to negative comments or social media crises swiftly and professionally. Maintain a positive online reputation and manage any potentially harmful situations.
8.

Brand Voice & Consistency

:

Ensure all content reflects the brand's voice, values, and image. Maintain consistency in tone, style, and messaging across all social media channels.
Skills and Qualifications:

Creative Skills

: Content creation, graphic design, and video editing.

Analytical Abilities

: Ability to track, measure, and interpret social media analytics.

Communication Skills

: Strong writing and communication abilities.

Tech-Savvy

: Familiarity with social media platforms, scheduling tools (e.g., Hootsuite, Buffer), and analytics tools.

Adaptability

: Quick to adapt to new trends, algorithms, and technologies.
Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹23,000.00 per month

Benefits:

Flexible schedule Leave encashment Paid time off
Schedule:

Day shift Monday to Friday Weekend availability
Work Location: In person