Job Description

Job Overview:

As the Digital Marketing Manager, you will lead the strategy and execution of the company's digital presence. You will be responsible for generating qualified leads, improving brand visibility, driving web traffic, and ensuring consistent engagement across all digital channels. You will supervise a team of digital executives and coordinate with design, content, and sales teams to align campaigns with business goals.

Core Responsibilities:

Strategy & Planning

Develop short-term and long-term digital marketing strategies aligned with company objectives.

Conduct competitor and market analysis to identify trends and opportunities.

Define and monitor KPIs for all digital campaigns.

Search Engine Optimization (SEO)

Implement and manage on-page and off-page SEO strategies.

Work closely with content writers to ensure search-optimized content.

Use tools like Google Search Console, SEMrush, and Ahrefs for performance tracking.

Performance Marketing

Create, monitor, and optimize paid campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms.

Conduct A/B testing for ad creatives, landing pages, and audience segments.

Allocate and track ad spend across channels for maximum ROI.

Content & Social Media

Oversee content marketing strategy across blogs, email newsletters, and video platforms.

Manage brand presence across social media platforms.

Collaborate with influencers and partners for cross-promotions.

Email Marketing & Automation

Build targeted email campaigns for different buyer personas and customer journeys.

Use tools like Mailchimp, HubSpot, or Zoho for automation and performance tracking.

Analytics & Reporting

Track and report campaign performance using Google Analytics, Data Studio, and other dashboards.

Analyze user behavior, conversions, bounce rates, and engagement to suggest improvements.

Team & Vendor Management

Manage and mentor a team of junior marketers, freelancers, and external vendors.

Collaborate with design, product, and tech teams to launch integrated campaigns.

Required Skills & Qualifications:

Bachelor's or Master's in Marketing, Digital Media, Business, or a related field.

Minimum 3-7 years of hands-on digital marketing experience.

Deep understanding of SEO, SEM, Google Ads, Meta Ads, content strategy, and analytics.

Strong knowledge of CRM, lead nurturing, funnel building, and CRO (conversion rate optimization).

Certifications in Google Ads, Google Analytics, HubSpot, or Meta preferred.

Preferred Tools & Platforms:

Google Ads, Google Analytics, Meta Business Suite

SEMrush, Ahrefs, Moz, Screaming Frog

WordPress, Webflow, or Shopify

Mailchimp, HubSpot, ActiveCampaign

Canva, Adobe Creative Suite (basic)

Excel, Google Sheets, Data Studio

Soft Skills Required:

Leadership and team management

Strategic thinking and problem-solving

Time management and multitasking

Communication and presentation skills

Creativity and innovation

Career Path & Growth Opportunities:

Next Role: Head of Digital Marketing, Marketing Director, CMO

Possible Industries: E-commerce, SaaS, Fintech, Healthcare, EdTech, FMCG, Agencies

Certifications to pursue for growth: Google Analytics Advanced, Meta Blueprint, HubSpot CRM, Data Analytics

Work Environment & Benefits:

Flexible work hours / remote options

Health insurance and wellness support

Training and certification reimbursement

High-growth and collaborative team environment

Performance-based incentives and bonuses

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

Cell phone reimbursement Paid sick time Paid time off Provident Fund Work from home
Work Location: In person