Job Description

Role Overview

We are looking for a

Crypto-Native Social Media Manager

who lives and breathes Web3 culture. You should be deep in

Crypto Twitter, Telegram, Discord, and emerging Web3 platforms

, engaging in real-time conversations, spotting trends before they break, and driving organic virality. This role requires

a sharp understanding of on-chain narratives, memetic marketing, and influencer dynamics

within the crypto space.

Key Responsibilities1. Social Media Execution & Trend Spotting

o Own and manage social media presence across

X (Twitter), Telegram, Discord, Lens, Farcaster, and Instagram

. o Stay ahead of Web3 trends, breaking news, and industry shifts to craft

real-time reactive content

. o Utilize

memes, threads, Twitter spaces, and short-form videos

to drive engagement and virality.

2. Community Growth & Engagement

o Cultivate a highly engaged community on

Telegram & Discord

, ensuring active discussions and rapid response to queries. o Develop and execute

gamified campaigns

, airdrops, and referral programs to drive retention and advocacy. o Moderate discussions, manage FUD effectively, and maintain a positive brand reputation in crypto-native spaces.

3. Content Creation & Narrative Crafting

o Develop

highly engaging, narrative-driven content

that aligns with crypto ethos (think: CT vibes, deep-dive threads, and alpha leaks). o Leverage

meme marketing, influencer collaborations, and viral storytelling

to maximize organic reach. o Write

Twitter threads, memes, community updates, and educational content

that resonate with DeFi, NFTs, and L2 audiences.

4. Paid Growth & Performance Tracking

o Run

targeted paid campaigns on Twitter, Reddit, YouTube, and Telegram

tailored to Web3 users. o Track analytics using

Dune, Nansen, and Twitter insights

, iterating content strategies based on performance. o Work closely with

Web3 influencers, KOLs, and DAOs

for co-marketing initiatives.

What You Bring

1.

Crypto-Native Mindset

- You're deeply involved in

Crypto Twitter, Telegram alpha groups, and Discord servers

.

2.

Content Virality Skills

- You can

craft meme-driven narratives, viral tweets, and Twitter threads

that gain traction.3.

Community-First Thinking

- You understand

how decentralized communities operate

and can nurture them effectively.4.

Platform Mastery

- Expertise in

X (Twitter), Telegram, Discord, Reddit, YouTube, Lens, and Farcaster

.5.

Basic Design & Video Editing

- Ability to create quick social assets using

Canva, CapCut, or Figma

.6.

Paid Ads Knowledge

- Familiarity with

Twitter Ads, Reddit Ads, and crypto-specific ad platforms

is a plus.

Preferred Experience

1. Prior experience managing social media for

crypto exchanges, DeFi protocols, NFT projects, or L2 solutions

. 2. Understanding of

on-chain metrics, wallets, and trading psychology

. 3. Experience with

Web3 analytics tools

(Dune, Nansen, Messari). 4. Connections with

crypto influencers, KOLs, and thought leaders

.

Please share your resume at charmi@pinkskyhr.com

Job Types: Full-time, Permanent

Pay: ₹2,000,000.00 - ₹2,500,000.00 per year

Experience:

total work: 1 year (Required)
Work Location: In person