is one of India's leading financial services companies. At our Kolkata Regional Head Office, we are building a strong digital-first brand presence and are looking for a passionate, skilled, and creative
Social Media Manager
to take our content marketing and branding to the next level.
What You'll Do
Create and execute
high-impact social media strategies
across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.
Build
engaging, trend-driven content
--posts, reels, stories, campaigns, contests, videos, and more.
Collaborate with influencers, thought leaders, and brand ambassadors to strengthen credibility and reach.
Curate and maintain
dynamic content calendars
while ensuring brand consistency.
Coordinate with internal teams for campaign-specific content like videos, graphics, and GIFs.
Track and analyze performance metrics (reach, engagement, CTR, CVR, brand lift), providing insights and recommendations.
Monitor competitors, conduct research, and identify new opportunities to drive brand growth.
Lead community engagement by joining relevant groups, fostering conversations, and building strong relationships.
Innovate with campaigns, promotions, and activations that
reinforce SMIFS' brand positioning
.
Support digital advertising efforts and optimize campaigns for maximum ROI.
What We're Looking For
3+ years of proven experience
in managing social media for a brand, preferably in digital agencies, e-commerce, media, or financial services.
A Bachelor's/Master's degree in Marketing, Communications, PR, Journalism, or related fields (preferred).
Excellent
communication and presentation skills
with a flair for storytelling.
Strong
creative instincts
with a finger on the pulse of the latest digital and social trends.
Experience in influencer partnerships and managing multi-platform campaigns.
Skills That Set You Apart
Social Media Expertise:
Deep knowledge of Instagram, LinkedIn, Twitter/X, Facebook, Pinterest, and YouTube.
Analytics & Tools:
Proficiency with Google Analytics, Meta Business Suite, LinkedIn Analytics, and other monitoring tools.
Content Design:
Skilled in Canva and related creative tools.
Market Awareness:
Basic understanding of stock market concepts (IPOs, SIPs, ETFs, Nifty/Sensex, P/E Ratio, Mutual Funds) is highly desirable.
Tech Savvy:
Familiarity with AI-driven tools for social media and analytics.
Strong command of
MS Excel, Word, and PowerPoint
for data and reporting.
Why SMIFS?
A chance to shape the
digital face of a reputed financial services brand
.
Creative freedom to conceptualize and execute bold, innovative campaigns.
A collabo
Position: Social Media Manager (Content Marketing & Branding)
Location: SMIFS Regional Head Office, Kolkata
Experience Required: Minimum 3 years in Social Media / Digital Marketing