Develop brand-specific social media strategies aligned with client objectives and marketing goals.
Understand algorithms of Instagram, Facebook, LinkedIn, YouTube, X, Pinterest, and other platforms to craft content plans that maximize reach and engagement.
Build monthly and quarterly content calendars that include videos, campaigns, influencer collaborations, and topical opportunities.
Work closely with the Brand Strategy and Creative teams to ensure alignment with the brand's voice and positioning.
Content Ideation and Direction
Conceptualize engaging content ideas, campaign hooks, and storytelling directions for each platform.
Collaborate with designers, writers, and video editors to ensure creative content aligns with digital objectives.
Optimize videos, reels, carousels, and posts for platform-specific performance.
Identify moment marketing trends and opportunities for brands to join relevant conversations.
Execution and Publishing
Oversee day-to-day posting, scheduling, and community engagement.
Ensure brand tone and aesthetics remain consistent across all platforms.
Implement best practices for hashtags, timing, tagging, and creative formats.
Engage with audience comments, messages, and mentions to build brand loyalty.
Analytics and Reporting
Track and analyze key metrics such as reach, engagement, follower growth, click-through rate, conversions, and retention.
Prepare monthly reports with insights and actionable recommendations for clients.
Use data to refine strategy and optimize campaigns for better results.
Stay updated on platform changes and new tools to keep brands ahead of the curve.
Collaboration and Client Coordination
Serve as the primary point of contact for client social media deliverables.
Present strategy decks, content calendars, and performance reports during client meetings.
Coordinate with the Video Production team to repurpose long-format content into engaging digital assets.
Work closely with the Performance Marketing team to align paid and organic strategies.
Influencer and Campaign Management
Identify and collaborate with influencers relevant to each brand's audience and tone.
Manage influencer deliverables, communication, and content approvals.
Measure campaign ROI and performance effectiveness.
-------------------------------------------------------------------------------------------
Minimum 2 years of experience managing social media for brands or agencies.
Strong understanding of Instagram, Facebook, YouTube, and LinkedIn algorithms and how to leverage them for growth.
Proven experience in building content strategies that drive engagement and conversions.
Exceptional communication, coordination, and client-handling skills.
Ability to interpret data and translate it into creative, actionable insights.
Hands-on experience with tools such as Meta Business Suite, Creator Studio,
A mix of creative thinking and analytical clarity to know what works and why.
---------------------------------------------------------------------------------------
Preferred Qualifications
Previous experience in a creative or advertising agency.
Understanding of video-first storytelling, including reels, shorts, and behind-the-scenes content.
Ability to manage multiple brands with distinct voices and styles.
Strong presentation skills and a strategic approach to client communication.
Work Location: In person
Job Types: Full-time, Permanent
Pay: ?12,000.00 - ?25,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Paid sick time
Provident Fund
Work Location: In person
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.