Job Description

We're looking for a hands-on Social Media Manager & Content Creator to grow and nurture our digital communities across Instagram, YouTube, LinkedIn, Facebook, and X. You'll own the content calendar end-to-end--from idea to publish to performance--crafting educational, empathetic, and high-engagement content around child development, neurodevelopmental disorders, parental guidance, and our healthtech offerings.

What You'll Do

Content Strategy & Calendar

Build a monthly channel-wise content plan aligned to campaign goals, product launches, and key observances (e.g., Poshan Maah, Autism Acceptance Month). Maintain a rolling 6-8 week calendar with pillars: Education, Tips/How-tos, Success Stories, Product Updates, UGC/Community, Thought Leadership.

Creation & Production

Script, shoot, and edit short-form video (Reels/Shorts) and long-form explainer content. Design scroll-stopping carousels, infographics, and illustrations in Canva/Adobe. Write clear, empathetic copy (hooks, captions, CTAs, hashtags) tuned to each platform. Repurpose webinars, blogs, podcasts into snackable formats.

Publishing & Community

Post natively (or via scheduler), optimize timing, and manage comments/DMs with care. Set and enforce community guidelines; escalate sensitive queries appropriately. Collaborate with clinicians/therapists to ensure accuracy and sensitivity.

Influencers & Partnerships

Identify creators, pediatric/psychology professionals, and parent communities; manage outreach, briefs, and deliverables.

Performance & Optimization

Track weekly metrics, run A/B tests on hooks/creatives, and iterate for growth. Deliver monthly insights with recommendations tied to business outcomes (traffic, leads, sign-ups).

Brand & Compliance

Uphold brand voice and visual consistency. Ensure all educational/health content follows ethical guidelines; avoid clinical claims without validation.
Tools You Know

Canva or Adobe Suite (Photoshop/Illustrator/Premiere/Rush) CapCut/Final Cut/DaVinci Resolve Meta Business Suite, YouTube Studio, LinkedIn Analytics, Buffer/Later/Hootsuite Google Analytics/Tag Manager basics; Notion/Asana/Trello for workflows
Nice to Have

Experience in healthcare/edtech/parenting/mental health domains Basic SEO and blog writing Newsletter platforms (Beehiiv/Mailchimp) Live streaming and webinar production
Job Types: Full-time, Permanent, Internship
Contract length: 6 months

Pay: ₹12,692.59 - ₹46,938.07 per month

Benefits:

Health insurance Paid sick time Paid time off
Ability to commute/relocate:

Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)
Willingness to travel:

25% (Preferred)
Work Location: In person