Job Description

Job Title: Social Media Manager (Organic & CRM) (3-4 Years Exp.)

Role Summary

The Social Media Manager will be responsible for managing organic (non-paid) digital marketing activities across social media platforms, email & WhatsApp communication, website content, and influencer collaborations. The role focuses on content execution, engagement, consistency, and organic growth, ensuring brand presence across all digital touchpoints.

Key Responsibilities

1. Social Media Marketing (Non-Paid / Organic)

Plan and execute organic social media content across Instagram, Facebook, LinkedIn, and YouTube Manage posts, reels, shorts, stories, polls, and community posts Ensure timely posting as per content calendar Monitor comments, messages, and community engagement Maintain brand voice and consistency across platforms
2. Email & WhatsApp Marketing (CRM)

Manage newsletters, promotional emails, and informational campaigns Plan and execute WhatsApp broadcasts and engagement messages Coordinate audience segmentation and content scheduling Ensure opt-in compliance and clean communication practices
3. Website & SEO (Content-led)

Coordinate website content updates (banners, content blocks, blogs) Work with content writers on SEO-friendly blog content Support basic on-page SEO activities (titles, meta descriptions, content structure) Track website content performance and engagement
4. Influencer / Collaboration Marketing

Identify relevant influencers and content collaborators Coordinate barter and organic influencer campaigns Manage content delivery, timelines, and publishing Track engagement and visibility from collaborations Support guest blogging and content partnerships
5. Planning, Tracking & Reporting

Maintain monthly and yearly social media & content trackers Track planned vs achieved activities Share regular performance summaries with management Identify content gaps and improvement opportunities
6.Online Reputation Management (ORM)

Monitor and manage brand reputation across social media platforms, including comments, messages, and reviews. Respond to customer queries, feedback, and complaints in a timely, professional, and brand-appropriate manner. Handle negative comments and issues with empathy, escalate internally when required, and ensure proper follow-up. Maintain response timelines and support positive community engagement. Coordinate with internal teams to resolve customer concerns and improve overall brand perception.
7. Asset Management

Organise design files, folders, and versions Prepare final assets for publishing and development handover
Tools & Platforms (Required Working Knowledge)

Social media scheduling tools (e.g. Later.com or similar) Email marketing platforms (e.g. Klaviyo, Mailchimp, or similar) Meta Business Suite (organic publishing & insights) Google Analytics (basic traffic and content performance tracking) Google Sheets / Excel for reporting and tracking
Required Experience & Skills

3-4 years of experience in Social Media / Digital Content roles Strong understanding of organic social media strategies Experience managing email and WhatsApp campaigns Basic working knowledge of SEO and website content Experience coordinating influencers or collaborations Good Excel / Google Sheets skills for tracking & reporting Strong communication and coordination skills Good command of US and UK English with the ability to adapt tone and spelling as per audience. Ability to write clearly and accurately in both US and UK English styles.
Good to Have (Preferred / Nice to Have)

Experience working with food, FMCG, or D2C brands Basic understanding of Meta Ads (for coordination with performance teams) Familiarity with SEO tools such as Google Search Console or keyword tools Experience managing multiple brands or accounts Understanding of content performance metrics (reach, engagement, CTR) Experience working with designers, content writers, and video editors
Office Timing

Office Timing: 8:00 AM - 4:30 PM (UK Time) Corresponding India Time: 1:30 PM - 10:00 PM (IST)
(Candidates must be available during UK working hours.)

Compensation & Review

Salary: ₹20,000 - ₹25,000 per month Review: Performance review after 3 months, with scope for salary revision based on performance, skills, and contribution
Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Work from home
Work Location: Remote