Job Description

We are looking for a Crypto-Native Social Media Manager who lives and breathes Web3 culture.

You should be deep in Crypto Twitter, Telegram, Discord, and emerging Web3 platforms, engaging

in real-time conversations, spotting trends before they break, and driving organic virality. This role

requires a sharp understanding of on-chain narratives, memetic marketing, and influencer

dynamics within the crypto space.

Key Responsibilities

1. Social Media Execution & Trend Spotting

Own and manage social media presence across X (Twitter), Telegram, Discord, Lens, Farcaster,
and Instagram.

Stay ahead of Web3 trends, breaking news, and industry shifts to craft real-time reactive content. Utilize memes, threads, Twitter spaces, and short-form videos to drive engagement and virality.
2. Community Growth & Engagement

Cultivate a highly engaged community on Telegram & Discord, ensuring active discussions and
rapid response to queries.

Develop and execute gamified campaigns, airdrops, and referral programs to drive retention and
advocacy.

Moderate discussions, manage FUD effectively, and maintain a positive brand reputation in
crypto-native spaces.

3. Content Creation & Narrative Crafting

Develop highly engaging, narrative-driven content that aligns with crypto ethos (think: CT vibes,
deep-dive threads, and alpha leaks).

Leverage meme marketing, influencer collaborations, and viral storytelling to maximize organic
reach.

Write Twitter threads, memes, community updates, and educational content that resonate with
DeFi, NFTs, and L2 audiences.

4. Paid Growth & Performance Tracking

Run targeted paid campaigns on Twitter, Reddit, YouTube, and Telegram tailored to Web3 users. Track analytics using Dune, Nansen, and Twitter insights, iterating content strategies based on
performance.

Work closely with Web3 influencers, KOLs, and DAOs for co-marketing initiatives.
What You Bring

1. Crypto-Native Mindset - You're deeply involved in Crypto Twitter, Telegram alpha groups, and

Discord servers.

2. Content Virality Skills - You can craft meme-driven narratives, viral tweets, and Twitter

threads that gain traction.

3. Community-First Thinking - You understand how decentralized communities operate and can

nurture them effectively.

4. Platform Mastery - Expertise in X (Twitter), Telegram, Discord, Reddit, YouTube, Lens, and

Farcaster.

5. Basic Design & Video Editing - Ability to create quick social assets using Canva, CapCut, or Figma.

6. Paid Ads Knowledge - Familiarity with Twitter Ads, Reddit Ads, and crypto-specific ad

platforms is a plus.

Preferred Experience

1. Prior experience managing social media for crypto exchanges, DeFi protocols, NFT projects, or L2

solutions.

2. Understanding of on-chain metrics, wallets, and trading psychology.

3. Experience with Web3 analytics tools (Dune, Nansen, Messari).

4. Connections with crypto influencers, KOLs, and thought leaders.

Please share your resume at charmi@pinkskyhr.com

Job Type: Full-time

Pay: ?50,000.00 - ?80,000.00 per month

Work Location: In person