Job Description

Role Objective

To own social media growth as a business lever, not as a posting activity.This role is responsible for strategy, content direction, team output quality, and client impact.

Key Responsibilities

Strategy & Thinking

Translate business goals into social media strategy Define content pillars, tone, formats & narrative Align social media with brand positioning & funnel stages

Execution Oversight

Review and approve all content before publishing Ensure consistency across creatives, captions, and reels Guide juniors on hooks, storytelling & visual hierarchy

Client Impact

Act as the thinking partner for clients Push back on poor ideas with logic Help AMs retain clients through better outcomes

Team Leadership

Train, mentor, and upgrade junior team members Create internal content SOPs & best practices Own delivery quality, not just timelines

Performance & Insights

Track engagement quality, not vanity metrics Connect insights to content improvements Present learnings clearly to AMs and leadership

What We Expect (Non-Negotiable)

Strong understanding of customer psychology Ability to think in brand value & business outcomes Comfort saying "no" to clients when required Ownership mindset - treats client brands like their own

KPIs (Department-Level)

Client retention (Social Media BU) Engagement quality improvement (saves, shares, comments) Content approval success rate (first-time approvals) Junior team quality improvement Revenue growth contribution of Social Media BU
Job Types: Full-time, Permanent

Pay: ?40,000.00 - ?65,000.00 per month

Application Question(s):

What is your current CTC? What is your Notice Period? Are you comfortable with Noida sec 63 location?
Work Location: In person