Hyderabad, Hybrid (3 days remote, 3 days in-office)
About ShuShu Babies:
ShuShu Babies is a new-age Ayurvedic skincare brand for babies and kids, blending traditional science with fun, relatable, and honest storytelling. We create clean, toxin-free skincare that parents trust -- and kids love to hold.
Role Overview:
We are looking for a
Social Media Lead
who can take full ownership of ShuShu Naturals' digital presence across all social platforms. This role blends
design, content strategy, and performance tracking
-- ideal for someone who loves storytelling through visuals, understands brand tone, and can execute campaigns end-to-end.
You will be responsible for managing brand visibility and engagement across Instagram, Founder LinkedIn, YouTube, X, and other emerging platforms Threads, while maintaining a cohesive brand identity.
Key Responsibilities:
Plan monthly social media & campaign calendars.
Skills in designing and video editing for the final creative outcome.
Write creative copy for reels, stories, ads & website.
Develop festive & product-based campaigns (e.g. Diwali, Halloween).
Coordinate visuals, AI prompts, and design briefs.
Manage product listings, offers & creative text for e-commerce.
Research trends, ingredients & seasonal skincare topics.
Ensure brand tone stays fun, honest, and relatable.
Platforms Responsible for - IG , YT, Founder Linkedln, X, Threads
Skills:
Strong design skills
- Canva, Adobe Photoshop, or Illustrator.
Content creation & visual storytelling
ability.
Basic
video editing
skills (CapCut, VN, or Canva video).
Good understanding of
social media analytics
(Meta Insights, YouTube Studio).
Proactive, detail-oriented, and able to manage multiple platforms independently.
Good communication skills -- captions and hooks can be refined using AI tools like ChatGPT.
Bonus Skills (Preferred)
Experience with D2C or skincare/wellness brands.
Knowledge of YouTube growth strategies.
Reporting To:
Founder
Perks:
Be the voice and creative lead of an emerging Ayurvedic D2C brand.
Work directly with the founder -- high creative freedom and visibility.
A small, collaborative team with room for innovation and ownership.
Opportunity to grow into a Brand Manager or Creative Lead role.
Job Type: Full-time
Pay: ₹23,000.00 per month
Application Question(s):
Are you ok with a salary of 23000 per month?
Location:
Hyderabad, Telangana (Required)
Work Location: In person
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