Job Description

About the Company:

Varbandhan Textiles Pvt. Ltd. is a modern ethnic wear brand specializing in premium designer kurtas that blend traditional craftsmanship with global fashion trends. We are rapidly expanding our online presence and are looking for a passionate and creative Social Media Manager to lead our digital voice.

Job Summary:

We are seeking a Social Media Manager to manage and grow our online community across platforms such as Instagram, Facebook, YouTube, and more. The ideal candidate should have a strong understanding of content trends, branding, analytics, and engagement strategy within the fashion or lifestyle space.

Key Responsibilities:

Develop and implement a monthly social media content calendar Create, curate, and post engaging content (images, videos, reels, stories, etc.) Manage day-to-day posting, community engagement, and DMs/comments Plan and run social media ad campaigns in collaboration with marketing Collaborate with designers, photographers, influencers, and the product team Track performance metrics (reach, engagement, conversions) and report insights Stay updated with trends, hashtags, and competitor activity Build brand voice and ensure consistent visual aesthetics across platforms

Requirements:

Bachelor's degree in Marketing, Communications, Fashion, or related field 1-3 years of experience managing social media accounts (fashion/lifestyle preferred) Strong skills in Canva, Instagram, Facebook, and basic photo/video editing tools Basic understanding of paid ads (Meta Ads Manager is a plus) Excellent communication and creativity Knowledge of influencer collaboration and content trends (especially Reels)

What We Offer:

A creative and fast-growing environment in the fashion industry Opportunity to build a brand's digital presence from the ground up Flexible work culture Competitive salary with performance incentives Exposure to eCommerce and influencer marketing
Job Type: Full-time

Pay: ?5,000.00 - ?10,000.00 per month

Work Location: In person