Job Description

Job description

Job Overview

We are looking for a talented and creative Social Media Manager with a minimum of 1 year of professional experience to take charge of our social media platforms.

The successful candidate will be responsible for developing and executing effective social media strategies to enhance our brand visibility, engage our target audience, and drive business growth. This role requires a creative and strategic thinker with a passion for digital marketing and a deep understanding of various social media platforms.

This is an exciting opportunity to contribute to a dynamic and innovative organization and make a significant impact on our online presence.

Job Responsibilities

1.Social Media Strategizing

Develop and implement comprehensive social media strategies that align with our brand identity, target audience, and business goals.

Stay up-to-date with industry trends, social media best practices, and emerging platforms, and recommend innovative strategies to keep our social media presence fresh and effective.

Stay informed about our target audience, competitors, and industry trends to identify new opportunities for engagement and growth & recommend and implement new strategies and tools to stay ahead of the competition.

2.Platform Management

Manage and maintain all company social media platforms, including but not limited to Facebook, Pinterest, Instagram, LinkedIn, and YouTube.

3.Content Creation

Create engaging, informative, and visually appealing content to be published across social media channels.

Ensure that content is consistent with the brand's voice, style, and messaging and as per the Brand manual defined for the company.

Added knowledge on creative product photography & Dslr handling

Intermediate to advanced knowledge of editing platforms like Canva, Photoshop , Premiere pro , lightroom etc.

4.Community Engagement

Monitor and respond to comments, messages, and inquiries on social media platforms promptly and professionally.

5.Analytics & Reporting

Analyze social media performance using relevant tools and metrics, and provide regular reports on key performance indicators (KPIs) to track progress and identify areas for improvement.

Manage social media advertising campaigns, including budget allocation, ad creation, targeting, and performance monitoring.

6.Campaign Management

Plan and execute social media campaigns, contests, and promotions to increase brand awareness and engagement & collaborate with other teams (such as marketing, PR, and sales) to ensure cohesive messaging across campaigns.

Collaborate with internal teams to generate content ideas, gather information, and ensure brand consistency across all social media channels.

7.Collaboration

Collaborate with influencers, brand ambassadors, and relevant partners to amplify our social media reach and engagement.

8.Crisis Management

Be prepared to address and manage social media crises or negative feedback promptly and diplomatically.

Qualifications & Skills Requirements

1. Minimum of 1+ year of experience as a Social Media Manager or similar role, preferably in a fast-paced and results-driven environment.

2. Proven track record of developing and implementing successful social media strategies that have positively impacted brand visibility, engagement, and conversions.

3. Excellent knowledge of social media platforms, algorithms, and best practices, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.

4. Proficient in using social media management tools and analytics platforms to measure performance and gain insights.

5. Strong understanding of target audience segmentation and ability to tailor content and campaigns accordingly.

6. Outstanding written and verbal communication skills, with an eye for detail and creativity.

7. Ability to work effectively in a team environment and collaborate with cross-functional teams.

8. Demonstrated ability to meet deadlines, manage multiple projects simultaneously, and adapt to changing priorities.

9. Passion for staying updated with the latest social media trends, technologies, and best practices.

Who we are & What we do at "The Leather Laundry"

Started in 2015, the first of its kind in the country, The Leather Laundry, is a leather care business providing leather repair, restoration, and redesign services, under their parent

company which has been in the leather business for 40 years & is one of India's leading manufacturers and exporters of leather apparel and accessories ; having worked with some of the most coveted brands spanning over several continents, we take pride in claiming that we have the finest technical know-how of leather in the country.

We take care of all your leather needs with passion and expertise. At The Leather Laundry, we offer a range of exceptional services that include leather repair, restoration, and redesign. Our team of skilled artisans is committed to delivering the highest quality results, ensuring your leather possessions are handled with the utmost care and precision.

Salary - Around 35 - 45K

Location - Mayur Vihar , Delhi

Job Type - Full - Time / On-site

Timings - 10.00 am to 7.00 pm (Mon-Sat)

Joining Type - Immediate

Note : We are only looking for "Full time" position and not as an Intern or freelancing or agency style service. Also please apply if you have atleast 1+ year of professional experience (apart from internship if any) as these criterias are mandatory for our screening.

Industry

Consumer Services

Employment Type

Full-time

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Screening question

Must-have qualifications

Are you comfortable working in an onsite setting?

Ideal answer: Yes

Preferred qualifications

We must fill this position urgently. Can you start immediately?

Ideal answer: Yes

How many years of work experience do you have with Social Media Management?

Ideal answer: 1

How many years of Retail Apparel and Fashion experience do you currently have?

Ideal answer: 1

Job performance

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Job Types: Full-time, Permanent, Fresher, Internship
Contract length: 2 months

Pay: Up to ?10,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person