Collegepond is looking for a creative and proactive Social Media who can produce engaging video content (especially Reels), manage timely posting across Instagram and Facebook, and build a strong online community of study-abroad aspirants.
Key Responsibilities
Content Creation
Ideate, script, shoot, and edit high-quality Instagram Reels and short-format videos.
Create visually appealing posts, stories, and carousel content for Instagram & Facebook.
Collaborate with the marketing team to generate content aligned with campaigns, events, and brand goals.
Social Media Management
Maintain a consistent posting calendar across Instagram and Facebook.
Publish posts, reels, and stories at the optimal times for maximum reach and engagement.
Ensure brand voice, tone, and style guidelines are consistently followed.
Community Building
Engage with followers through comments, DMs, polls, and community features.
Build and nurture a strong online community of students and parents.
Participate in relevant groups, forums, and pages to expand Collegepond's digital presence.
Identify influencers or student ambassadors to collaborate with for organic growth.
Analytics & Reporting
Track performance of Reels, posts, and overall page metrics.
Provide weekly insights to improve engagement, reach, and follower growth.
Monitor trends and competitive pages to keep Collegepond's content fresh and relevant.
Coordination
Work closely with counselors, content writers, and event teams to capture real-time moments.
Cover offline events for live updates, stories, and quick-turnaround Reels.
Requirements
1-3 years of hands-on experience in social media content creation.