Job Description

Job Title: Social Media & Influencer Marketing Executive

Location:

Lower Parel, Mumbai

About Insight Cosmetics

Insight Cosmetics is a fast-growing beauty brand known for bold innovation, trend-driven products, and a vibrant digital presence. We're looking for a dynamic Social Media & Influencer Marketing Executive to help us scale our online impact and deepen our creator collaborations.

Role Overview

You'll be the creative force behind our social media content and the strategic connector between Insight and the influencer community. From ideating thumb-stopping posts to crafting influencer campaigns that drive buzz and conversions, you'll play a key role in shaping how the brand shows up online.

Key Responsibilities

Social Media Content Creation

Develop engaging, on-brand content across Instagram, YouTube Shorts, and emerging platforms Source reference visuals and moodboards for product shoots and campaigns Shoot and edit stories, reels, and behind-the-scenes content Write witty, trend-savvy captions and community-driven posts Collaborate with design and product teams to align messaging and aesthetics

Influencer Marketing & Partnerships

Identify and onboard relevant creators across beauty, lifestyle, and Gen Z niches Negotiate deliverables, timelines, and budgets with influencers and agencies Craft creative influencer briefs and campaign concepts Track performance metrics and optimize for reach, engagement, and ROI Maintain strong relationships with creators and keep a pulse on industry trends

Project & Timeline Management

Juggle multiple campaigns and content calendars with precision Ensure timely execution of posts, stories, and influencer deliverables Coordinate with internal teams and external partners to meet deadlines Thrive in a fast-paced, ever-evolving brand environment

Requirements

2-4 years of experience in social media and influencer marketing (beauty or fashion preferred) Strong creative instincts and visual storytelling skills Excellent communication and negotiation abilities Proficiency in Instagram, YouTube Shorts, Canva, and basic video editing tools Highly organized, deadline-driven, and adaptable to change

Bonus Points

Experience working with cosmetics or D2C brands Familiarity with paid influencer campaigns and performance tracking A personal passion for beauty, trends, and creator culture

Why Join Insight

Be part of a bold, creative brand shaping India's beauty landscape Work with a passionate team that values innovation and agility Enjoy a collaborative culture with room to experiment and grow
Job Type: Full-time

Pay: ?10,414.88 - ?25,774.86 per month

Work Location: In person