Job Description

Job Title: -

Social Media Head

Location: Trivandrum

Job Type: Full-time

About Talent PSC Academy:

Talent PSC Academy is a premier educational institution in Kerala, dedicated to empowering aspirants to excel in competitive examinations. With over 15 years of proven excellence, we are expanding our team and seeking a skilled Socia Media Head to support our Marketing activities.

Developing and implementing social media strategies:

This includes defining goals, target audiences, and key performance indicators (KPIs) for social media efforts.

Managing social media content:

This involves creating, curating, and scheduling engaging content across various platforms, including text, images, and videos.

Monitoring and analyzing social media performance:

This includes tracking engagement metrics (likes, shares, comments, etc.), website traffic, and other relevant data to assess the effectiveness of social media campaigns.

Engaging with the online community:

Responding to comments, messages, and inquiries from followers, and fostering a positive and interactive online community.

Staying up-to-date on social media trends and best practices:

Keeping abreast of the latest platform updates, algorithm changes, and emerging trends in social media marketing.

Collaborating with other departments:

Working with marketing, sales, customer service, and other teams to ensure that social media efforts align with overall business objectives.

Managing social media budgets and campaigns:

Overseeing paid social media campaigns, allocating resources effectively, and tracking campaign performance.

Reporting on social media performance:

Providing regular reports to management on key metrics, insights, and recommendations for improvement
Skills and Qualifications:

Excellent communication and interpersonal skills:

Strong writing and verbal communication skills are essential for creating engaging content and interacting with followers.

In-depth knowledge of social media platforms:

Understanding the nuances of each platform and how to optimize content for each.

Strong analytical and problem-solving skills:

Ability to analyze data, identify trends, and make data-driven decisions.

Creativity and storytelling skills:

Ability to develop compelling content that resonates with the target audience.

Project management and organizational skills:

Ability to manage multiple projects and deadlines simultaneously.

Experience with social media management tools:

Proficiency in tools for scheduling content, monitoring social media activity, and analyzing performance.

Knowledge of digital marketing principles:

Understanding of SEO, content marketing, and other relevant digital marketing concepts.

Leadership and team management skills:

Ability to lead and motivate a team of social media professionals. Experience in Educational Institution is an added advantage.
Job Type: Full-time

Pay: ?22,000.00 - ?25,000.00 per month

Experience:

Social media management: 3 years (Required)
Work Location: In person