Job Description

Job Title: Social Media Growth Hacker - Lead Role

Location: Bangalore

Experience: 4 - 6 years

CTC: ₹5-6 LPA

Type: Full-time

About the Role

We're looking for a Social Media Growth Hacker--someone who deeply understands social media algorithms, platform behaviors, and performance mechanics. This person will lead the charge in scaling our brand's digital footprint across Instagram, YouTube Shorts, and emerging platforms.

They should be obsessed with metrics, agile with trends, and able to reverse-engineer what makes content go viral. If you're both analytical and creative, and can balance storytelling with data science, this is for you.

Key ResponsibilitiesGrowth Strategy & Experimentation

- Own follower growth, engagement rates, and brand visibility across all social platforms.
- Build platform-specific growth playbooks using first-party analytics and third-party tools.
- Continuously test hooks, formats, posting times, and distribution mechanics.

Algorithm Mastery & Distribution

- Stay updated on algorithm changes across Instagram, YouTube Shorts, Pinterest, and Meta Ads.
- Leverage IG Reels, YouTube Shorts, stories, and community tools to maximize reach and engagement.
- Use share of voice benchmarking to optimize content for higher virality and discoverability.

Content & Campaign Optimization

- Work closely with the Creative Lead to align on formats that maximize reach (CTR, ER, saves, shares).
- Analyze past performance to build predictive content models--what works, why it works, and how to scale it.
- Use platform tools (Meta Business Suite, IG Creator Studio, YouTube Studio) for real-time strategy pivots.

Team & Collaboration

- Manage a small team of social media executives.
- Collaborate with brand managers, performance marketers, and influencers to align growth goals.
- Guide junior team members in reading data and refining content strategies accordingly.

Tools & Reporting

- Use tools like Not Just Analytics, HypeAuditor, Sprout Social, Later, or Buffer.
- Create weekly growth dashboards with insights and actionables for content, audience, and retention.
- Monitor competitor SOV and replicate high-performing mechanics organically.

Who You Are

- 4-5 years in social/digital marketing with proven follower growth achievements (50K-1M+ accounts).
- Deep knowledge of Instagram Reels algorithm, YouTube Shorts mechanics, and platform trends.
- Highly analytical: comfortable with data dashboards, attribution, retention, and channel performance.
- Not just creative--but experimental, data-driven, and high-agency.
- Bonus if you've grown a personal or creator account, or run successful meme/viral accounts.
- Passionate about Gen Z culture, fashion, and viral internet behavior.

Apply If You...

- Get excited by charts showing audience growth.
- Want to build viral brands, not just post content.
- Can spot trends before they're hot.
- Know the difference between engagement and community.

Job Type: Full-time

Pay: ₹50,000.00 - ₹90,000.00 per month

Work Location: In person