Job Description

A Social Media Expert manages and enhances an organization's online presence by developing and implementing social media strategies, creating engaging content, and analyzing performance. They are responsible for building brand awareness, fostering community engagement, and driving traffic and conversions through various social media platforms. Key Responsibilities:

Strategy Development:

Creating and executing social media strategies aligned with overall business goals, including audience identification, platform selection, and content planning.

Content Creation and Curation:

Developing and curating engaging content (text, images, videos) for various social media platforms, ensuring brand consistency and relevance to target audiences.

Community Engagement:

Managing social media communities, responding to inquiries, and fostering discussions to build brand loyalty and drive engagement.

Performance Analysis:

Monitoring and analyzing social media performance metrics, such as engagement, reach, and conversions, to optimize campaigns and refine strategies.

Collaboration:

Working closely with marketing, sales, and product development teams to ensure brand consistency and align social media efforts with overall business objectives.

Staying Updated:

Keeping abreast of the latest social media trends, best practices, and platform updates to ensure strategies are effective and innovative.

Influencer Marketing:

Identifying and collaborating with relevant influencers to expand reach and promote brand messaging.
Skills Required:

Social Media Expertise:

In-depth knowledge of various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and their respective best practices.

Content Creation:

Strong writing, editing, and content creation skills, with the ability to adapt content to different platforms and audiences.

Analytical Skills:

Ability to analyze data, track performance metrics, and identify areas for improvement.

Communication Skills:

Excellent verbal and written communication skills to interact with audiences, collaborate with teams, and present insights.

Creativity and Innovation:

Ability to develop creative and engaging content ideas and campaigns that resonate with target audiences.

Project Management:

Ability to manage multiple tasks, meet deadlines, and work independently.

Technical Skills:

Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Work Location: In person