About the Role
We're looking for a true-blue Mumbaikar who eats, sleeps, and breathes this city. From Irani cafes in Charni Road to hidden gems in Versova, from Santacruz lanes to the chaos of Lower Parel -- you know it all, and you can turn it into engaging digital stories.
If you can create scroll-stopping Reels, design catchy posts, write witty captions, and build an Insta page from scratch to strategy -- we want you on our team.
What You'll Do
Content Creation: Ideate, shoot, and edit photos & videos around Mumbai's culture, lifestyle, food, history, and everyday vibes.
Social Media Strategy: Plan content calendars, trendspotting, hashtags, and growth hacks tailored for Instagram.
Graphic Design: Create carousels, posts, and stories (basic skills).
Video Editing: Edit Reels, short-form videos, and clips (CapCut, VN, etc.).
Community Building: Engage with followers, respond to comments/DMs, and grow page engagement organically.
Storytelling: Craft compelling narratives that bring out the essence of Mumbai -- from street food to heritage, nightlife to people.
What We're Looking For
Someone who knows Mumbai inside-out -- its streets, subcultures, food spots, festivals, and quirks.
Experience in running/growing an Instagram page (personal, professional, or freelance projects count).
Strong visual sense + ability to shoot on a smartphone or camera.
Basic skills in graphic design (Canva/Photoshop) and video editing (CapCut/Final Cut/VN/Premiere).
Creative, witty, and trend-savvy -- you know what makes content go viral.
Good at research and finding hyperlocal stories.
Self-starter who can work independently and deliver consistently.
Job Type: Full-time
Work Location: Remote
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