Job Description

About the Role

We are looking for a proactive, creative, and strategy-driven "Social Media Expert" to lead our brand's organic

social media presence. The ideal candidate should be passionate about digital storytelling, skilled in crafting

engaging content, and have a proven ability to grow communities organically.

You will be responsible for, creating compelling content, and ensuring consistent engagement that reflects our

brand ethos and drives meaningful connections with our audience.

Key Responsibilities

? Content Creation & Ideation

o Develop engaging, on-trend, and brand-aligned content for Instagram, Facebook, LinkedIn, YouTube,

and Pinterest.

o Plan and execute monthly content calendars in collaboration with the design and marketing teams.

o Conceptualize and oversee shoots (reels, photos, and behind-the-scenes content).

o Stay updated with the latest trends, reels formats, and viral content opportunities.

? Social Media Management

o Manage day-to-day posting, scheduling, and community engagement across all social channels.

o Maintain brand consistency in tone, visual style, and messaging.

o Track performance analytics and suggest actionable insights to improve engagement and growth.

? Organic Growth & Community Building

o Drive follower growth through authentic engagement, collaborations, and content strategy.

o Engage with influencers, customers, and brand advocates to strengthen community relations.

o Experiment with organic campaigns, contests, and storytelling formats to increase visibility.

? Content Writing & Copy Crafting

o Write sharp, relevant, and emotive copy for posts, reels, captions, and social ads.

o Adapt tone and messaging to align with campaign objectives and audience sentiment.

o Collaborate with the marketing team to align content with brand campaigns and seasonal promotions.

Key Skills & Qualifications

? Proven experience in managing social media for premium or lifestyle brands.

? Excellent content writing and storytelling skills.

? Strong sense of design aesthetics, tone, and brand alignment.

? Proficiency with social media analytics and content scheduling tools (Meta Business Suite, Later, Buffer, etc.).

? Basic understanding of reels editing, photography direction, and visual composition.

? Self-driven, proactive, and passionate about growing brands organically.

Job Type: Full-time

Pay: ₹20,000.00 - ₹32,859.41 per month

Benefits:

Provident Fund
Work Location: In person