Job Description

We are seeking a proactive and innovative Social Media Marketing Expert to strengthen and expand our brand's online presence. The ideal candidate will be skilled in planning, creating, and executing impactful social media strategies that drive engagement, growth, and lead generation.

Key Responsibilities

1. Social Media Strategy & Management

Develop and implement effective social media strategies tailored for each platform (Facebook, Instagram, LinkedIn, Twitter, etc.). Create and manage a content calendar to ensure consistent and timely posting. Stay updated with industry trends, insights, and competitor activities to maintain a competitive edge.

2. Content Creation & Curation

Produce engaging and shareable content including posts, carousels, GIFs, memes, videos, and infographics. Collaborate with the design and content teams to maintain brand consistency. Use Canva and other creative tools to develop high-quality visual content.

3. Community Engagement

Interact with followers by responding to comments, messages, and mentions promptly. Build and nurture a strong online community while enhancing brand-audience relationships.

4. Campaign Execution & Lead Generation

Plan and manage paid social media campaigns focused on lead generation and brand awareness. Track, measure, and optimize campaign performance for improved outcomes.

5. Analytics & Reporting

Monitor social media performance metrics and prepare regular reports. Use insights and analytics to refine strategies and boost results.

6. Collaboration

Partner with cross-functional teams including design, content, and marketing to align social media activities with overall business goals.

Requirements

1-2 years of experience in social media marketing or a related role. Proficiency with Canva and basic graphic/video editing tools. Solid understanding of social media algorithms and current trends. Strong analytical mindset to track, measure, and optimize performance. Excellent communication skills and creative writing ability. Prior experience in a digital marketing agency is a plus.

Soft Skills

Creativity with an innovative approach to problem-solving. Strong attention to detail and effective time management. Adaptability to thrive in a dynamic, fast-paced environment.
Job Types: Full-time, Permanent

Pay: ₹20,853.39 - ₹30,366.81 per month

Benefits:

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Work Location: In person