Job Description

Key Responsibilities

1.

Content Creation & Management

Develop and execute engaging content across Instagram, Facebook, LinkedIn, and YouTube. Create reels, carousels, static posts, and stories aligned with brand aesthetics. Work closely with the design team for creatives and videos (or create them using Canva, CapCut, etc., if needed).
2.

Brand Storytelling

Create emotional and quirky narratives around tea, food, and cafe culture that resonate with Gen Z and millennials.
3.

Social Calendar & Scheduling

Plan and manage monthly content calendars with a mix of campaigns, promotions, and engagement posts. Ensure timely scheduling and posting using tools like Buffer, Meta Business Suite, or Creator Studio.
4.

Influencer & Community Engagement

Identify and collaborate with local influencers, food bloggers, and campus ambassadors. Engage actively with followers through DMs, comments, polls, and Q&As. Run mini-contests, polls, and user-generated content challenges.
5.

Campaigns & Promotions

Support cafe launches, seasonal product launches (like mocktails or gift boxes), and franchise promotions. Track trends and convert them into brand-relevant content (e.g., trending audio reels with a chai twist).
6.

Performance Tracking & Reporting

Monitor social media metrics like reach, engagement, follower growth, and campaign performance. Prepare weekly and monthly reports with insights and improvement suggestions.
7.

Cross-Functional Collaboration

Coordinate with the Business Development and Design teams for cafe announcements, partnerships, or events. Support offline events with real-time content coverage and post-event highlights.
8.

Platform Growth & Innovation

Experiment with new features (like Instagram Threads, LinkedIn Newsletters, YouTube Shorts). Stay updated with platform algorithm changes, trends, and best practices.

Skills Required

Strong command of English/Hindi (and meme-speak is a bonus ) Hands-on experience with Instagram, Canva, Meta Ads (basic), and content scheduling tools Creative thinking, fast execution, and an eye for aesthetics Photography/videography interest is a big plus (for cafe and product content)
Active on Intagram

Job Type: Full-time

Pay: ₹10,000.00 - ₹18,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Application Question(s):

What is your current in-hand salary? Are you active on Instagram? This is an on-site job, will you be able to commute to the office daily? (Corporate office - Zirakpur)
Work Location: In person