Social Media Executive

Year    WB, IN, India

Job Description

Key Responsibilities

1. Content Management

Plan and schedule posts (text, image, video, reels, shorts) Adapt one content idea across platforms (YouTube, Instagram, Facebook, X) Write captions, hashtags, and CTAs Ensure content matches brand tone and policy
2. Platform Handling

Manage accounts on: Facebook, Instagram, YouTube (community + shorts support), X (Twitter) Understand platform algorithms (reach, watch time, engagement)
3. Engagement & Community Management

Reply to comments, DMs, and mentions Handle negative comments calmly and strategically Escalate sensitive issues to senior editors/managers Encourage discussion without violating platform rules
4. Analytics & Reporting

Track performance: Reach Engagement rate Views Follower growth Prepare weekly/monthly reports Suggest improvements based on data
5. Trend & News Monitoring

Track: Trending hashtags, Viral formats, Competitor content Suggest quick-turn posts on breaking news or trends
6. Coordination Role

Work with: Video editors / Graphic designers / Content writers Ensure timely publishing and corrections Maintain content calendar
7. Brand Safety & Compliance

Follow platform rules and community guidelines Avoid copyright violations Prevent misinformation and policy breaches Maintain political, legal, and ethical caution where required
8. Skills Required

Social media tools (Meta Business Suite, Hootsuite, Buffer, etc.) Basic image/video understanding Analytics tools (native insights, Google Analytics - basic)
Job Types: Full-time, Permanent

Pay: ₹8,086.00 - ₹20,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD5029757
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year